{"product_id":"dracaena-fragrans-burley-40cm-13cm-pot","title":"Dracaena fragrans Burley 40cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ is a popular cultivar known for its striking foliage and reliable growth habit, making it a staple in the trade houseplants market. This cultivar features broad, lance-shaped leaves with distinctive yellow and green variegation, offering a vibrant and tropical aesthetic. Typically supplied in 40cm height and 13cm pots, it fits well within wholesale plant supply ranges due to its manageable size and established consumer appeal. Its robust nature ensures consistent performance from cultivation through to retail display, supporting strong turnover rates in garden centres and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Burley’ is characterised by glossy, slightly leathery leaves with a rich green centre edged by creamy yellow margins, providing high visual impact. It develops a compact, upright growth habit reaching moderate heights, which facilitates efficient use of retail and office space. This cultivar adapts well to varying indoor light conditions, tolerating low to medium light, making it versatile for many interior environments. Its moderate watering requirements complement its resilience, enabling it to withstand inconsistent care routines common in commercial settings. Maintenance is minimal, as the plant requires occasional leaf cleaning and periodic pruning, reducing handling time for retail staff. Additionally, the ‘Burley’ variant’s distinct variegation enhances merchandising appeal, attracting consumer interest with its ornamental foliage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragrans ‘Burley’ for its consistent quality and dependable supply availability, which mitigates stock variability encountered with many cultivars. The controlled variegation is stable across batches, allowing retailers to confidently present uniform stock. Its adaptability makes it a versatile choice across multiple channels, including high-street garden centres, interior plant contractors, and commercial plant hire schemes. The ongoing demand for sizeable, attractive, and easy-to-care-for houseplants ensures this cultivar remains a core element within trade houseplants offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Burley’ commonly features on dedicated houseplant benches and within office landscaping projects, where its size and structure complement various design schemes. In retail, it thrives in bright, indirect light displays and serves as a focal plant in interior display settings due to its vivid leaf colouration. The plant also fits well in gift-ready ranges, particularly when potted in decorative containers suited to contemporary consumer tastes. Its ability to brighten low-light commercial interiors further supports its placement in reception areas and coworking spaces.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar possesses a robust shelf life, maintaining visual appeal under standard retail lighting and humidity levels for extended periods. It is well-suited to volume supply, allowing trade partners to confidently source and replenish stock with minimal variation between batches. Handling and transport requirements are straightforward; the plant’s sturdy stem and leaves tolerate the rigours of logistics well, reducing loss rates in transit. Consistency in appearance and vigour at the point of sale helps retailers maintain a professional and attractive plant display, reinforcing consumer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Burley’ requires low to moderate care, aligning well with both retail and commercial maintenance protocols.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a broad range of indoor lighting environments, particularly thriving in low to medium indirect light.  \u003c\/li\u003e\n\u003cli\u003eIts watering tolerance accommodates irregular schedules, supporting resilience in busy retail and office environments.  \u003c\/li\u003e\n\u003cli\u003eThe upright, compact growth habit facilitates effective use of display space and eases merchandising efforts.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail outlets, interior design projects, and bulk wholesale plant supply operations.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar demonstrates strong durability during handling, transport, and in-store presentation, minimising product losses.  \u003c\/li\u003e\n\u003cli\u003eManaged variegation in foliage ensures minimal natural variation, providing uniformity that reassures trade buyers and consumers alike.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 40cm","offer_id":56271908405574,"sku":"P116575-40cm-13cm-dfb-38","price":6.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/AEF945680146D0DA9DF1B39CEE8A8CCEB02C6873F767395394B75A8AF4B1E162.jpg?v=1779313116","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-burley-40cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}