{"product_id":"dracaena-fragrans-90cm-19cm-pot-drldr04515","title":"Dracaena fragrans 90cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans is a well-established tropical evergreen renowned for its robust nature and attractive foliage, making it a prominent choice within wholesale plant supply. This cultivar typically reaches a height of approximately 90cm when supplied in a 19cm pot, presenting a sturdy, upright growth habit with broad, arching leaves. The plant’s ability to thrive in a range of indoor environments, coupled with its ease of care, ensures consistent performance, which is highly valued in trade houseplants collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans displays glossy, deep green leaves often exhibiting subtle yellow or lighter variegation that enhances its visual appeal under retail lighting. Its upright and symmetrical growth habit lends the plant a formal, architectural presence suited to various interior design schemes. This cultivar tolerates low to moderate light levels remarkably well, adapting successfully to typical indoor illumination conditions. Watering tolerance is notable; it withstands occasional neglect, making it resilient to varied care routines during transport and display. Maintenance requirements are minimal, simplifying handling for retail staff and reducing losses due to plant stress. Additionally, its size and form allow straightforward merchandising on standard pot benches or within mixed plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Dracaena fragrans for its consistent batch-to-batch quality and commercial reliability, ensuring dependable stock for seasonal orders. Natural variation in leaf colour and patterning is carefully managed, providing visually cohesive plants without compromising interest. Its versatility spans multiple retail environments, interiors schemes, and commercial projects, meeting a broad range of customer requirements. Demand remains steady, reflecting its status as a core species within the trade houseplants market, making it a reliable addition to wholesale plant supply portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 90cm is widely placed on houseplant benches where its height and form attract customers seeking statement foliage. It also performs well in office environments due to its tolerance for lower light and ability to improve spatial aesthetics. Commercial interiors benefit from its durable nature, enabling installations that maintain quality over extended periods. The plant’s size and elegant appearance make it suitable for gift-ready arrangements, adding value in speciality retail ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Dracaena fragrans typically offers a favourable shelf life and strong durability under retail display conditions, helping reduce waste and returns. It is well suited for high-volume, repeat orders due to uniform growth and reliable supply chains. Handling and transport benefit from its robust stems and flexible foliage, which withstand packaging and movement without significant damage. Presentation consistency at point of sale is a key factor in maintaining consumer confidence and ensuring repeat business within trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans requires a low to moderate care level, making it accessible for retail outlets and commercial maintenance teams alike.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting, from low to indirect bright light, ensuring adaptability across mixed environments.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is a notable feature, reducing losses during periods of irregular care or transportation.  \u003c\/li\u003e\n\u003cli\u003eIts upright and compact growth habit allows efficient display and merchandising, optimising retail space utilisation.  \u003c\/li\u003e\n\u003cli\u003eThis plant is commercially suitable for retail, interiors, and wholesale plant supply, meeting the demands of diverse trade channels.  \u003c\/li\u003e\n\u003cli\u003eHandling and transportation are facilitated by sturdy stems and foliage, supporting ease of distribution and in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is present but controlled to maintain consistent aesthetic appeal for trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 90cm","offer_id":57212577186118,"sku":"DRLDR04515-90cm-19cm-df-31","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/CE938156C7F3A70E1CC10C7BFD2A80196319E65BFC8684ABF72B375523A971EB.jpg?v=1787857945","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-90cm-19cm-pot-drldr04515","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}