{"product_id":"dracaena-fragrans-190cm-27cm-pot-drjlig12963","title":"Dracaena fragrans 190cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans is a popular evergreen houseplant, cultivated widely for its attractive, arching foliage and ease of care. Typically reaching a height of around 190cm when grown in a 27cm pot, this cultivar presents a visually striking feature with its glossy, lance-shaped leaves. It performs reliably within wholesale plant supply and trade houseplant ranges due to its robust nature and adaptability to various indoor conditions. The plant's consistent growth habit and proven tolerance to environmental fluctuations make it a dependable choice for commercial interiors and retail displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eDracaena fragrans displays lush green foliage with subtle variegation and a smooth, waxy texture, adding a vibrant touch to interior spaces. Its upright growth habit with multiple stems creates a structured yet natural form, suitable for larger indoor settings. This species tolerates a wide range of light levels, from moderate shade to indirect bright light, making it highly adaptable to typical indoor environments. It exhibits resilience to occasional irregular watering, coping well with varied care routines common in commercial and retail scenarios. Maintenance requirements are low, as it does not require frequent pruning or specialist care, facilitating straightforward handling and display. Additionally, its airiness and height contribute to an impressive visual presence that enhances merchandising appeal for garden centres and interior plant suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Dracaena fragrans for its commercial reliability and consistency across supply batches, ensuring uniformity in wholesale deliveries. Natural variation in leaf variegation is typically controlled to retain an attractive, balanced appearance suitable for a range of customers. The plant’s versatility supports multiple trade channels, including retail garden centres, commercial interiors projects, and gift-ready houseplant ranges. Ongoing demand for low-maintenance, visually appealing foliage plants further secures its position within core trade houseplant selections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans is well suited to retail environments such as houseplant benches where customers seek easy-care, decorative plants. It performs strongly in office installations where light levels are generally moderate and humidity controlled. In commercial interior displays, it provides height and greenery, enhancing spatial ambience without requiring extensive care. It is also a popular choice for gift-ready plant collections, given its striking form and durability throughout transit and sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant offers excellent shelf life and durability, maintaining its fresh appearance over extended periods in retail conditions. It is equally suited to volume or repeat wholesale supply due to uniform growth characteristics and controlled quality standards. Dracaena fragrans handles transport and merchandising well, showing resilient foliage with reduced damage risk when properly packed. Presentation consistency at the point of sale remains consistently high, ensuring confidence for commercial interiors plant suppliers and garden centres alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level is low, making Dracaena fragrans suitable for both retail customers and commercial maintenance teams requiring minimal intervention.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates mixed indoor lighting environments, thriving from moderate shade to indirect bright conditions commonly found in offices and homes.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is notable, as the plant withstands occasional irregular moisture without significant stress, benefiting varied care regimes.  \u003c\/li\u003e\n\u003cli\u003eThe upright, multi-stemmed growth habit supports efficient merchandising and display in pots of 27cm diameter, offering an impressive height profile at 190cm.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it fits well within retail, interiors, and wholesale plant supply sectors due to its decorative appeal and reliability.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability during transport and in-store presentation are excellent, reducing losses associated with plant damage and stress.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage colour and variegation is managed to maintain consistency while allowing a natural, attractive look within trade houseplants ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 190cm","offer_id":57230534771014,"sku":"DRJLIG12963-190cm-27cm-df-32","price":79.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/C0453C4B39BEFAD68967D4FB1FDE406C8DE3D9060503D3808DEC9B72D257FD7C.jpg?v=1789139098","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-190cm-27cm-pot-drjlig12963","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}