{"product_id":"dracaena-fragrans-150cm-31cm-pot","title":"Dracaena fragrans 150cm 31cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans is a widely recognised and favoured tropical houseplant, well-known for its striking foliage and reliable growth habit. Typically reaching around 150cm in height when supplied in a 31cm pot, this cultivar features broad, lance-shaped leaves that often display rich green tones with occasional yellow or cream variegation. Its moderate growth rate and robust nature make it an excellent choice for inclusion within wholesale plant supply and trade houseplant ranges, ensuring dependable quality and consistent availability for commercial buyers. The plant’s ability to adapt to varying indoor environments further supports its role as a staple in trade houseplant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena fragrans is characterised by its glossy, arching leaves that provide a lush, tropical appearance, contributing significant visual appeal in retail and display settings. Its upright, cane-like growth habit forms a structured and elegant silhouette that suits a variety of interior design schemes. This species tolerates a range of light conditions from moderate indirect light to lower light levels, demonstrating adaptability uncommon in many tropical plants. Watering requirements are forgiving, as Dracaena fragrans can withstand brief periods of drought, making it resilient under varied care routines. Maintenance is relatively low, requiring occasional pruning and dusting, which benefits retail handling and customer presents. The plant’s durable leaves and stems enhance its suitability for merchandising, as it resists physical damage during transport and display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers appreciate Dracaena fragrans for its commercial reliability, with consistent performance and strong visual quality maintained across supply batches. Natural variation in leaf variegation is generally controlled, offering a predictable product while allowing for some diversity in appearance to satisfy different market preferences. Its versatility makes it a popular choice across retail garden centres, commercial interior schemes, and wholesale plant supply portfolios. Ongoing demand within core trade houseplant ranges is supported by its combination of aesthetic appeal and low maintenance, ensuring it remains a relevant and sought-after option.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans performs well when displayed on houseplant benches, where its stature and leaf texture attract buyer attention. It also adapts well to office and commercial interior installations, where lower light and varying humidity levels are common. By providing a tropical statement indoors, it enhances interior displays and gift-ready plant ranges, offering both decorative charm and ease of care. Its structural form suits floor-standing pots and mid-height displays, making it a versatile addition to multiple retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis plant exhibits strong shelf life and durability in retail environments, handling typical indoor temperature fluctuations without significant stress. Its suitability for volume and repeat wholesale supply benefits buyers seeking stable stock with predictable growth habits. Handling and transportation pose limited challenges due to the plant’s robust stems and resilient foliage, reducing losses during shipping and display. Retailers will find consistent presentation at the point of sale, with uniform plant size and healthy leaf colour supporting strong consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans requires a moderate care level, balancing minimal pruning with occasional cleaning in retail or commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of light conditions, thriving in both moderate indirect light and shaded indoor areas typical of trade houseplant sales environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s watering tolerance allows it to withstand irregular watering without immediate decline, aiding retail longevity.  \u003c\/li\u003e\n\u003cli\u003eIts upright, cane-style growth habit supports efficient merchandising and display, providing strong vertical presence without excessive spread.  \u003c\/li\u003e\n\u003cli\u003eDracaena fragrans possesses broad commercial suitability, serving retail garden centres, commercial interiors, and wholesale plant supply channels effectively.  \u003c\/li\u003e\n\u003cli\u003eDurable foliage and stems facilitate transport and in-store handling, reducing damage and improving presentation at point of sale.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is moderate and controlled, offering consistent visual appeal while meeting diverse customer expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"31cm Pot \/ 150cm","offer_id":56499732709702,"sku":"p9301-150cm-31cm-df-32","price":94.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0BDF87E188FCFF08B6B45F4DF106A3422C6147A0C7AA6F4F066900E8A439CA1D.jpg?v=1779314013","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-150cm-31cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}