{"product_id":"dracaena-fragrans-150cm-24cm-pot-drsli0963","title":"Dracaena fragrans 150cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans is a well-established and popular evergreen houseplant renowned for its architectural foliage and reliable growth. Typically reaching around 150cm in height when supplied in a 24cm pot, it offers a strong, upright form that is both visually striking and versatile. This species is widely appreciated within wholesale plant supply due to its consistent performance and resilience across trade houseplants, making it a dependable choice for retailers and commercial interiors suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans is characterised by long, lance-shaped leaves that are usually deep green with subtle variegation, providing a rich texture and polished appearance. Its growth habit is upright and clump-forming, which helps maintain a tidy and manageable structure suitable for indoor environments. Dracaena fragrans demonstrates considerable adaptability to varying light levels, tolerating low to moderate light conditions typically found in offices or retail spaces. The species also shows a good degree of resilience to irregular watering, making it relatively forgiving in diverse care situations. Maintenance requirements are low, with minimal pruning needed, thus simplifying handling and merchandising in retail displays. Additionally, its slow growth and sturdy stems contribute to its durability during transport and resale.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Dracaena fragrans for its dependable commercial performance, with minimal variation between supply batches ensuring uniformity in product offering. While natural colour and variegation may vary slightly, this is controlled within acceptable parameters, meeting customer expectations. Its versatility allows it to suit multiple sectors, from retail garden centres to corporate interiors and gift-ready markets. The ongoing demand for resilient, attractive houseplants means Dracaena fragrans remains a core element in trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans is well suited for indoor retail displays, office installations, and commercial interior environments where it benefits from moderate light and stable temperatures. It performs reliably on houseplant benches, contributing an upright architectural aesthetic. In office settings, it is valued for its ability to thrive in indirect light and low-maintenance context. This makes it an excellent choice for interior designers and commercial plant hire companies seeking long-lasting professional displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Dracaena fragrans is notably high, with plants maintaining an attractive appearance over extended periods in retail environments. It is suitable for high-volume wholesale plant supply due to its consistent growth and compact pot size, facilitating efficient packaging and transport. Handling is straightforward, supported by the plant’s sturdy stems and resilient foliage, minimising damage risk during distribution. Presentation remains consistent at point of sale, providing retailers with dependable stock that meets consumer expectations for quality and uniformity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans requires low to moderate care levels, making it suitable for both retail and commercial plant maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting conditions, from low light offices to brighter retail spaces, increasing its placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eThe plant withstands irregular watering better than many competitors, offering resilience in environments with varied care schedules.  \u003c\/li\u003e\n\u003cli\u003eIts upright, clump-forming growth habit simplifies merchandising and display, allowing for efficient space usage and attractive presentation.  \u003c\/li\u003e\n\u003cli\u003eThis species has established commercial suitability across retail, interiors, and wholesale plant supply sectors, reinforcing its status as a trade houseplant staple.  \u003c\/li\u003e\n\u003cli\u003eThe sturdy foliage and stems provide excellent durability for transport and in-store handling, reducing loss and damage during distribution.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is controlled and subtle, ensuring consistency while adding visual interest to trade offerings.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 150cm","offer_id":57218314535238,"sku":"DRSLI0963-150cm-24cm-df-32","price":48.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/61230184050B6A8823CEEC73F2B7CE3D07137B609CC0878E6839AD9436714DA8.jpg?v=1787956415","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-150cm-24cm-pot-drsli0963","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}