{"product_id":"dracaena-fragrans-120cm-27cm-pot","title":"Dracaena fragrans 120cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans is a widely recognised and commercially valued houseplant species known for its attractive foliage and adaptable growth habits. This cultivar, typically supplied at 120cm in height with a 27cm pot, offers a robust and ornamental presence suited to multiple indoor environments. Its broad, arching leaves with glossy green tones create an appealing structural form, making it a reliable choice within wholesale plant supply and trade houseplants ranges. Its proven ability to thrive under varied indoor conditions further contributes to consistent availability and customer satisfaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans displays rich green hues with a smooth, glossy texture that enhances its overall visual appeal, providing a lush and tropical aesthetic. This plant’s growth habit is upright with strong stems that support clumps of broad leaves, creating a balanced and elegant silhouette well suited for display. It tolerates a wide range of light conditions, from low to bright indirect light, making it highly adaptable to indoor environments such as offices and retail spaces. Dracaena fragrans exhibits considerable drought tolerance, allowing it to withstand variable watering routines without significant stress. Its maintenance requirements are relatively low, with minimal pruning and straightforward care making it easy to handle in retail and commercial settings. Additionally, its compact root system and sturdy pot make it well suited for merchandising and display purposes, enhancing presentation and customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers prioritise Dracaena fragrans for its commercial reliability, offering consistent quality and performance throughout supply batches. The plant displays limited but manageable natural variation in leaf size and colour intensity, facilitating uniformity across orders. Its versatility extends across a broad spectrum of retail, interior foliage, and commercial installation channels, ensuring strong demand year-round. As part of core trade houseplant ranges, it consistently meets the expectations of end customers who seek durable, attractive, and easy-to-care-for plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans suits diverse retail settings such as houseplant benches, garden centre interiors, and supermarket plant sections where it enhances visual merchandising. It performs well in office installations and commercial interiors, tolerated for extended periods under controlled environmental conditions. Its substantial height and lush foliage make it an excellent choice for interior displays aimed at providing natural greenery in professional and domestic spaces. In gift-ready ranges, the plant’s robust form and decorative appeal contribute positively to customer purchase decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Dracaena fragrans variety demonstrates strong shelf life and durability within retail environments, maintaining foliage health under typical in-store conditions. It is ideally suited for volume wholesale plant supply, allowing ease of repeat ordering and reliable stock rotation. The plant’s sturdy stem and compact growing habit facilitate secure handling, transport, and straightforward merchandising on retail sales floors. Consistency in presentation, including healthy, vibrant leaves and uniform pot size, ensures an attractive point of sale display and reduces retail wastage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans requires low to moderate care, fitting well within retail and commercial maintenance schedules.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of indoor light conditions, from shaded corners to well-lit spaces.  \u003c\/li\u003e\n\u003cli\u003eThe plant is resilient to irregular watering, supporting trade buyers with varying customer care capabilities.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth structure and manageable size optimise merchandising space at retail and interiors.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is highly suitable for wholesale plant supply, retail display, and commercial interior planting schemes.  \u003c\/li\u003e\n\u003cli\u003eRobust handling qualities reduce damage risk during transport and in-store customer interaction.  \u003c\/li\u003e\n\u003cli\u003eSome natural variation occurs in leaf size and intensity of green colouring, but this is effectively managed across wholesale batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 120cm","offer_id":56499803816262,"sku":"p9301-120cm-27cm-df-32","price":66.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/19AE18B8CE2150AAC749E18445E27AA5B5B84D5D08C46782A12C8054F2C2CAF0.jpg?v=1779314011","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-120cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}