{"product_id":"dracaena-fragrans-100cm-24cm-pot","title":"Dracaena fragrans 100cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans is a widely recognised houseplant noted for its attractive, glossy foliage and architectural form. Typically reaching a height of around 100cm when supplied in a 24cm pot, this plant presents an upright growth habit with broad, strap-like leaves that contribute to its striking appearance. It is well-regarded within the wholesale plant supply sector for its robust nature and consistent quality, making it a reliable choice for trade houseplants across a variety of retail and commercial indoor environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans displays lush green hues with occasional variegation, offering a vibrant and textured visual appeal that enhances any setting. It grows with a strong, vertical habit, characterised by thick stems that support a dense crown of leaves, providing structural interest. This plant adapts well to a range of indoor light conditions, thriving in both moderate and low light, which broadens its suitability for different interiors. It shows considerable tolerance to varying watering routines, capable of withstanding occasional neglect without compromising overall health. Maintenance is relatively low, as it requires minimal pruning and is straightforward to manage during retail handling and display. An additional merchandising advantage is its resilience, which helps maintain presentation quality through transit and retail shelf life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Dracaena fragrans for its consistent commercial reliability and performance, with plants typically showing uniform growth and healthy foliage across supply batches. The natural variation in leaf colouring or variegation is controlled and predictable, ensuring a dependable product range. Its versatility makes it suitable for a range of uses, including retail sales, interior landscaping, and corporate or hospitality projects. This plant remains a staple within core trade houseplant selections due to strong ongoing demand and its proven ability to meet diverse commercial requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans performs well in various retail and commercial placements, including houseplant benches, office environments, and interior display schemes. It is particularly valued in office settings where its tolerance of indirect light and low maintenance requirements support longer-term healthy growth. The plant’s structural form lends itself well to use as a focal point in interior displays or as part of gift-ready plant arrangements. Its adaptability ensures it remains attractive and manageable in both standalone and grouped formats within commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis species offers excellent shelf life and durability under typical retail conditions, maintaining its visual appeal over time. It is well-suited for volume and repeat wholesale plant supply, with plants consistently meeting trade standards. Handling and transport require standard precautions for upright, foliage-heavy plants, but Dracaena fragrans is notably hardy during these processes. Presentation quality remains consistent at point of sale, supporting efficient merchandising and consumer confidence in product health.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans demands low to moderate care, making it a practical option for retail and commercial maintenance teams managing multiple plants.\u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting environments, adapting to both bright indirect light and lower light spaces without significant stress.\u003c\/li\u003e\n\u003cli\u003eThe plant is resilient to irregular watering, aiding its survival through retail handling and varying care regimens typical in commercial interiors.\u003c\/li\u003e\n\u003cli\u003eIts upright, structured growth habit supports efficient display and merchandising, maximising retail space utilisation.\u003c\/li\u003e\n\u003cli\u003eCommercially, it suits retail outlets, interior plant schemes, and bulk wholesale plant supply channels due to its consistent quality and presentation.\u003c\/li\u003e\n\u003cli\u003eHandling and transport robustness reduce product loss during distribution and in-store display, ensuring a dependable supply chain.\u003c\/li\u003e\n\u003cli\u003eWhile some natural variation in leaf colour and variegation occurs, this remains well-managed to maintain a consistent trade houseplant product line.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 100cm","offer_id":56499857424710,"sku":"p9301-100cm-24cm-df-32","price":41.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/87A8C1F2BCAA7BD7F69EAEE01EFBAA071BEEA8F70F36A93FC33AD542571B43D2.jpg?v=1779314027","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-fragrans-100cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}