{"product_id":"dracaena-frag-ulises-180cm-27cm-pot","title":"Dracaena frag. Ulises 180cm 27cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragans ‘Ulises’ is a striking tropical evergreen renowned for its lance-shaped foliage with bold yellow and green variegation. This cultivar develops a tall, upright growth habit, typically reaching heights around 180cm when mature, making it a commanding presence in indoor plant displays. Its balanced combination of visual impact and easy-care characteristics ensures reliable performance within wholesale plant supply and trade houseplant ranges, supporting consistent quality and commercial appeal.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThis Dracaena presents richly variegated leaves with vibrant yellow centres edged by glossy dark green margins, providing a textured, tropical aesthetic. The plant exhibits a sturdy, upright growth form, creating an architectural silhouette well-suited to modern interiors and retail environments. It tolerates a range of light levels from bright indirect light to lower indoor conditions, demonstrating adaptability to various indoor settings. Dracaena fragans ‘Ulises’ is resilient to occasional watering variations, showing good tolerance to inconsistent moisture without rapid decline. Maintenance is relatively low, with infrequent pruning required to maintain shape, simplifying handling in retail and wholesale contexts. Additionally, its tall stature and colourful foliage make it highly effective in merchandising and display schemes where visual impact is essential.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value the commercial reliability of Dracaena fragans ‘Ulises’, which delivers consistent growth and variegation with minimal batch-to-batch variation. Its managed natural colour variation enhances visual interest while maintaining predictable quality standards important for wholesale plant supply. The plant’s versatility allows it to perform successfully across retail garden centres, commercial interiors, and gift plant sectors, broadening its market reach. Ongoing demand within trade houseplants stems from its resilient nature and strong decorative appeal, maintaining relevance in core product ranges.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis Dracaena is frequently displayed on houseplant benches where its height and bold foliage attract customer attention. It thrives in office installations where low to medium light conditions prevail, contributing to interior greenery with minimal care. Retail displays benefit from its striking variegation and ease of maintenance, while commercial interiors incorporate it as a statement plant in reception areas and communal spaces. Its adaptability to different environments supports use as a gift-ready plant in speciality retail or garden centre settings.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragans ‘Ulises’ offers a robust shelf life, remaining visually appealing for extended periods under standard retail conditions. It is well-suited to volume wholesale plant supply, with consistent availability and manageable transport requirements due to its upright form and moderate pot size. Handling during distribution is straightforward, as its sturdy stems withstand typical transit stresses without damage. Consistency in leaf variegation and plant structure ensures uniform presentation at point of sale, supporting retailer confidence and consumer satisfaction.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragans ‘Ulises’ requires low to moderate care, ideal for retail and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light environments, performing well from moderate to indirect light conditions.  \u003c\/li\u003e\n\u003cli\u003eThe plant displays good watering tolerance, making it resilient to irregular watering schedules common in retail settings.  \u003c\/li\u003e\n\u003cli\u003eIts upright, columnar growth habit enhances display efficiency, fitting well in limited floor spaces or shelves.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially well-suited for retail garden centres, interiors projects, and wholesale plant supply operations.  \u003c\/li\u003e\n\u003cli\u003eDurable in transport and retail display, it withstands handling stresses while maintaining aesthetic appeal.  \u003c\/li\u003e\n\u003cli\u003eManaged natural variation in leaf variegation adds decorative interest while preserving predictable quality standards essential for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 180cm","offer_id":56657930158406,"sku":"DrUl27Tf-180cm-27cm-dfu-35","price":67.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3A46AE0316619DCFD15C4673142A3C7F5C03579031CC099899DAA2E686A64557_f4a7b42f-fdb6-44d3-9d5f-d7944cf137af.jpg?v=1779882390","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-ulises-180cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}