{"product_id":"dracaena-frag-ulises-110cm-27cm-pot","title":"Dracaena frag. Ulises 110cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Ulises’ is a popular cultivar within the Dracaena genus, valued for its striking foliage and robust growth habit. This variety typically reaches heights around 110cm when supplied in a 27cm pot, making it an ideal medium-sized specimen for a variety of interior spaces. Known for its glossy, richly variegated leaves that provide year-round interest, ‘Ulises’ performs reliably across wholesale plant supply networks and trade houseplant ranges due to its adaptability and consistent quality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Ulises’ is characterised by vibrant green leaves with prominent yellow-green stripes, adding both texture and colour to indoor plant displays. It exhibits an upright, bushy growth habit with a well-defined structural form that lends itself well to both standalone feature plants and grouped merchandising. This cultivar tolerates a wide range of indoor lighting conditions, from bright indirect light to moderate shade, enhancing its versatility in varied retail and commercial environments. ‘Ulises’ is noted for its moderate watering tolerance, adapting well to less frequent watering schedules which reduces maintenance demands. It is considered low-maintenance and easy to handle in retail settings, owing to its sturdy stems and resilience to common handling stresses. Additionally, its compact, upright form facilitates attractive, space-efficient merchandising and display options.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Dracaena fragrans ‘Ulises’ for its reliable supply and uniform performance across production batches, ensuring confidence in inventory and presentation. The natural variation in leaf stripe intensity is managed to maintain an appealing consistency, supporting brand standards and consumer expectations. This plant’s versatility spans retail houseplant sales, commercial interiorscaping, and wholesale plant supply, making it a staple in multiple market channels. Ongoing demand for robust, visually striking yet low-maintenance foliage plants maintains ‘Ulises’ as a priority choice within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Ulises’ is well-suited for retail bench display, where its medium height and bold variegation attract consumer interest. It performs exceptionally within office and commercial interiors, thriving in moderate light and improving spatial aesthetics without extensive care. The plant’s structure suits prominent interior displays and gift-ready collections, offering an elevated appeal that suits premium positioning. Its adaptability to various indoor environments makes it a reliable option for a wide array of retail, office, and hospitality settings alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Dracaena fragrans ‘Ulises’ is strong under typical retail conditions, with well-managed watering and light exposure allowing it to remain in prime condition for extended periods. This cultivar is suitable for volume supply due to its consistent growth rates and reliable production timelines, facilitating repeat wholesale orders. Handling and transport are streamlined by its firm stems and compact form, which reduce damage during logistics and in-store merchandising. At the point of sale, ‘Ulises’ maintains a uniform and attractive presentation, making it a dependable choice for retailers aiming to maximise consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Ulises’ requires a low to moderate level of care, suitable for both retail and commercial maintenance environments where routine but non-intensive attention is feasible.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar tolerates a range of indoor lighting conditions, thriving in bright indirect light to moderate shade scenarios common in retail and office locations.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits resilience to irregular watering, adapting well to variable care routines which enhances its suitability across differing customer maintenance habits.  \u003c\/li\u003e\n\u003cli\u003eThe upright, bushy growth habit allows efficient use of retail space and attractive display groupings, optimising merchandising impact.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for retail, interiorscape projects, and wholesale plant supply due to its consistent quality and broad appeal.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are advantages during transport and shop floor display, with robust stems and foliage that withstand routine movement.  \u003c\/li\u003e\n\u003cli\u003eVariations in leaf variegation are controlled within production, ensuring consistent visual appeal and meeting trade houseplant quality standards.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 110cm","offer_id":56672752730438,"sku":"P114297-110cm-27cm-dfu-35","price":63.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/BA8E0B396C85C101CF673AB7A6A7FBCD5B83A7249CDFC7832082C06B11C6E627.jpg?v=1780890640","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-ulises-110cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}