{"product_id":"dracaena-frag-steudneri-85cm-17cm-pot-s4585","title":"Dracaena frag. Steudneri 85cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragans ‘Steudneri’ is a striking evergreen tropical houseplant widely appreciated for its architectural form and robust nature. This cultivar features elegantly elongated, lance-shaped leaves arranged in a distinctive rosette pattern, contributing to its upright and stately appearance. Growing to approximately 85cm tall in a 17cm pot, it provides a substantial visual impact, making it a dependable choice for wholesale plant supply and trade houseplant ranges. Its adaptability and consistently strong performance ensure it remains a popular selection for commercial interiors and retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragans ‘Steudneri’ exhibits deep green hues with a smooth, glossy texture, providing a lush and vibrant display that holds its appeal over time. It maintains an upright growth habit, forming a compact, columnar structure that is ideal for minimalist or modern planting schemes. This cultivar tolerates moderate to low indoor light levels, adapting well to office and domestic lighting conditions common in trade houseplant settings. It is resilient to occasional lapses in watering, accommodating varied care routines without significant decline in quality. The plant requires low maintenance, making it simple to handle during transport, merchandising, and retail display. Its strong, slender stems contribute to excellent display stability, enhancing merchandising potential in commercial outlets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragans ‘Steudneri’ for its reliable supply and consistent quality across production batches, ensuring minimal variation and predictable retail presentation. While natural leaf size and shape may vary slightly, overall uniformity is maintained through controlled cultivation practices. Its versatility spans diverse channels, including garden centres, interiorscape projects, and supermarkets, where durable foliage and classic form meet various customer preferences. As a well-established member of core trade houseplants, this cultivar maintains ongoing demand due to its enduring ornamental value and practical adaptability within wholesale plant supply networks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragans ‘Steudneri’ performs exceptionally well in retail houseplant benches where its striking vertical form stands out amongst other varieties. It is equally suited to office installations, providing greenery that enhances interior spaces without requiring bright light or frequent maintenance. This plant excels in interior design displays and gift-ready ranges because of its robust, easy-care nature and attractive presentation. Its height and form complement architectural features in commercial environments, contributing to visually appealing yet practical planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers an extended shelf life and excellent durability under typical retail conditions, where shoppers may handle and inspect plants regularly. It is well-suited for volume and repeat wholesale plant supply, maintaining consistency from batch to batch. The plant’s structural integrity supports effective handling and transport, reducing losses during distribution and merchandising. Presentation quality remains consistent at the point of sale, aiding retailers in delivering a dependable product that meets customer expectations with minimal post-purchase decline.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragans ‘Steudneri’ requires low to moderate care levels, supporting ease of maintenance in retail and commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting conditions, from moderate to low light, making it adaptable to diverse environments.  \u003c\/li\u003e\n\u003cli\u003eIts watering tolerance is high, allowing it to withstand occasional neglect without compromising plant health.  \u003c\/li\u003e\n\u003cli\u003eThe upright, columnar growth habit enhances merchandising efficiency by maximising vertical display space.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for garden centres, indoor landscaping, interiors, and wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eIts robust form and foliage make it durable for transport and in-store handling, reducing potential damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf length and density is managed to ensure consistent trade houseplant presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 85cm","offer_id":57350825869638,"sku":"S4585-85cm-17cm-dfs-37","price":11.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/350D4F86AA282FC67F1BC2915FE7FE369D98B2B728ECC700FEC07DD66A13EB8B.jpg?v=1789175127","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-steudneri-85cm-17cm-pot-s4585","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}