{"product_id":"dracaena-frag-massangeana-200cm-37cm-pot","title":"Dracaena frag. Massangeana 200cm 37cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'Massangeana' is a widely recognised cultivar of the Dracaena genus, celebrated for its striking variegated foliage and adaptable growth habit. This plant typically reaches heights around 200cm in a 37cm pot, making it a prominent feature in both retail and commercial interiors. Its elegant, sword-shaped leaves showcase a distinctive yellow stripe down the centre, which enhances its visual appeal while maintaining consistent performance in wholesale plant supply and trade houseplant ranges. The robustness and ease of care exhibited by this cultivar make it a preferred choice among growers and retailers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans 'Massangeana' presents a rich green colour contrasted by a vivid yellow central stripe, with a smooth, glossy texture that contributes to its refined appearance. It grows with an upright, cane-like habit, offering excellent structural form that suits a variety of interior styles. This cultivar tolerates a broad spectrum of light conditions, from moderate indirect light to lower indoor environments, enhancing its adaptability. Dracaena fragrans 'Massangeana' is resilient to irregular watering, demonstrating tolerance to occasional drought stress, which supports long-term durability in retail. Its maintenance requirements are relatively low, allowing for straightforward handling during transport and merchandising. Moreover, its stature and form make it ideal for visual impact in display, aiding in customer appeal and sales potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragrans 'Massangeana' for its proven commercial reliability and consistent quality across wholesale supply batches, reducing variability concerns when ordering at scale. Natural variation in leaf variegation is controlled, ensuring each plant maintains the signature pattern without significant deviation, which simplifies merchandising. Its versatility spans multiple retail channels, including garden centres, supermarkets, and commercial interiors projects, fulfilling key demand areas. The ongoing popularity of this cultivar underpins its role as a staple within core trade houseplant selections, supporting steady sales trajectories.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'Massangeana' performs strongly in various retail and commercial placements due to its commanding presence and adaptable nature. It is frequently showcased on houseplant benches as a focal specimen or grouped with complementary foliage plants. In office environments, its air-friendly size and moderate care needs suit reception areas and meeting rooms where natural light levels vary. Additionally, it is ideal for interior displays in hotels or retail centres where aesthetic impact and maintenance reliability are essential. Its gift-ready appeal is enhanced by the robust pot size and striking foliage, making it attractive during multiple retail opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Dracaena cultivar offers excellent shelf life and durability, maintaining freshness and form under typical retail conditions. Its consistent availability supports volume and repeat wholesale plant supply, enabling stock replenishment and planning confidence. Handling requirements during transport are manageable due to the sturdy stems and firm root ball within a standard 37cm container, reducing damage risks. At point of sale, the plant’s clean, upright presentation and uniform leaf variegation ensure strong visual impact, encouraging customer confidence and ease of merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans 'Massangeana' demands low to moderate care, making it suitable for retail and commercial maintenance regimes focused on minimal intervention.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting conditions, from bright indirect light to lower light environments typically found in offices and interiors.  \u003c\/li\u003e\n\u003cli\u003eIts watering resilience allows for flexible schedules, with tolerance to occasional drought stress supporting robust trade houseplant circulation.  \u003c\/li\u003e\n\u003cli\u003eThe upright, cane-like growth habit enhances merchandising options by providing a clean, vertical display profile that fits well into houseplant benches and interior designs.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for garden centres, supermarkets, commercial interiors, and wholesale plant supply operations due to its adaptability and appeal.  \u003c\/li\u003e\n\u003cli\u003eHandling during transport is facilitated by sturdy stems and a secure root system, reducing plant losses and ensuring consistent quality at retail outlets.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is controlled but should be expected within a predictable range, offering visual interest without compromising uniformity across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"37cm Pot \/ 200cm","offer_id":57074008326470,"sku":"DrMas37Tf5-200cm-37cm-dfm-40","price":158.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/A7CE35039C5E47CB6024967784D62FA3D4A65F246074EB872B27243AF1C4C43D.jpg?v=1785954107","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-massangeana-200cm-37cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}