{"product_id":"dracaena-frag-massangeana-170cm-40cm-pot","title":"Dracaena frag. Massangeana 170cm 40cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans 'Massangeana' is a popular cultivar within the Dracaena genus, widely valued for its striking architectural form and ease of cultivation. This plant typically reaches an approximate height of 170cm when matured and is commonly supplied in 40cm pots, making it a prominent feature in both retail and commercial interior plant ranges. Known for its broad, glossy green leaves adorned with distinctive yellow central stripes, this cultivar provides a dependable choice for wholesale plant supply and trade houseplants, delivering consistent quality and visual impact in a variety of settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Dracaena fragrans 'Massangeana' displays glossy, lance-shaped green leaves with prominent yellow variegation running along the midrib, offering a vibrant and attractive visual appeal. Its upright, cane-like growth habit creates a structured and elegant silhouette, lending itself well to vertical display requirements. This cultivar shows excellent adaptability to low and bright indirect light conditions, making it suited to a range of indoor environments. It exhibits moderate drought tolerance, able to withstand occasional irregular watering without significant stress. Low maintenance demands and robustness during handling contribute to its ease of management in retail environments. Additionally, its air-purifying attributes and sculptural form support strong merchandising opportunities and consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Dracaena fragrans 'Massangeana' for its reliable commercial performance and the uniformity seen in supply batches, important for maintaining consistent stock presentation. While natural variation in leaf variegation occurs, it is generally well managed through propagation controls, offering buyers predictable quality. Its versatility extends across houseplant retail, commercial interiors, and landscaping projects, enhancing its appeal within multiple sales channels. Within the trade houseplant sector, it enjoys ongoing demand due to its combination of hardiness, aesthetic value, and ease of care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans 'Massangeana' is well suited for placement on houseplant benches within garden centres or florists, where its height and variegation capture attention. It performs effectively in office landscapes, contributing to biophilic design with minimal maintenance input. Interior displays in commercial premises benefit from the plant’s upright habit and ability to thrive under varied light levels. It also functions as part of gift-ready plant concepts, presenting a visually striking option that complements a wide range of décor styles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar exhibits excellent shelf life and durable foliage, enabling it to maintain a healthy appearance under typical retail conditions. It is well suited for volume wholesale plant supply and can be transported with minimal risk of damage due to its robust stems and resilient leaf structure. Merchandising is straightforward given its predictable growth habit and visually strong presence at the point of sale, enhancing retail appeal. Consistency from batch to batch supports the confidence of buyers sourcing trade houseplants for diverse retail and interior markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans 'Massangeana' requires a moderate care level that suits both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of indoor lighting conditions, from low to bright indirect light, facilitating placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to fluctuating watering regimes, reducing the risk of stress during variable care cycles.  \u003c\/li\u003e\n\u003cli\u003eIts upright, architectural growth habit supports efficient use of display space and enhances merchandising impact.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail outlets, interiors projects, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eIt offers durable handling qualities that facilitate transport and maintain quality during in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is controlled to ensure consistency, providing dependable visual standards for trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"40cm Pot \/ 170cm","offer_id":56690493653318,"sku":"DrMas40Vt-170cm-40cm-dfm-40","price":199.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/7A18D47A17456D03FB0E0C9582B5FE34328E70EF5D9E21FB6F2996D26B9BDB13.jpg?v=1780327358","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-massangeana-170cm-40cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}