{"product_id":"dracaena-frag-massangeana-140cm-27cm-pot","title":"Dracaena frag. Massangeana 140cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'Massangeana' is a popular and well-established cultivar within the Dracaena genus, frequently sought after in wholesale plant supply channels. Renowned for its upright growth habit and striking variegated foliage, this plant reaches approximately 140cm in height when grown in a 27cm pot size, making it an impressive feature for retail and commercial interiors. Its reliable growth performance and tolerance to indoor conditions make it a consistent favourite within trade houseplants, suited to a variety of environments and customer demographics.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans 'Massangeana' is characterised by long, glossy green leaves with distinctive yellow central stripes, providing a vibrant and textured visual appeal. It develops a structurally elegant form with a central stem supporting rosettes of leaves, creating a dramatic vertical presence. This cultivar tolerates a wide range of light conditions, from bright indirect light to moderate shade, adapting well to varied indoor environments. Dracaena fragrans 'Massangeana' demonstrates resilience to irregular watering, sustaining periods of dryness without detriment, which adds to its appeal in low-maintenance settings. Its maintenance requirements are minimal, with occasional cleaning and pruning sufficing and allowing for efficient handling in retail and commercial displays. Furthermore, its clean, robust appearance makes it ideal for attractive merchandising and gift-ready presentations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers opt for Dracaena fragrans 'Massangeana' due to its proven commercial reliability and consistent quality across supply batches, reducing variability and stock loss. Any natural variation in leaf variegation is controlled and predictable, helping retailers present uniform stock to customers. Its versatility extends across multiple channels, including garden centres, supermarkets, and interior landscaping projects, appealing to a broad client base. Owing to its enduring popularity and adaptability, it remains a key offering within core trade houseplant ranges, ensuring ongoing demand and ease of sale.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Dracaena cultivar is well suited for retail displays on houseplant benches, where its height and form attract customer attention and complement other foliage plants. It thrives in office or commercial interiors where it enhances space without extensive maintenance, tolerating artificial lighting and fluctuating conditions effectively. The plant’s elegant architectural shape makes it a frequent choice for interior display schemes, enhancing reception areas or breakout zones. Its sturdy form and low upkeep also position it favourably in gift-ready ranges, where good presentation and robustness are paramount.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'Massangeana' typically offers a long shelf life under retail conditions, maintaining leaf integrity and structural form without rapid decline. It is well suited to bulk or repeat wholesale plant supply due to consistent growth habits and predictable sizes at delivery. Handling and transport are straightforward, as the plant’s robust stems and foliage resist damage, minimising losses during logistics. Presentation of this variety at point of sale is generally consistent, allowing retailers to confidently stock and display without extensive reconditioning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis plant requires low to moderate care, making it appropriate for retail settings and commercial maintenance regimes with minimal labour input.\u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide spectrum of lighting conditions, from bright indirect light to shaded interiors, increasing its suitability for varied indoor environments.\u003c\/li\u003e\n\u003cli\u003eDracaena fragrans 'Massangeana' is resilient to inconsistent watering routines, supporting durability where precision care is limited.\u003c\/li\u003e\n\u003cli\u003eIts upright, columnar growth habit supports efficient merchandising and space-effective display in retail stores or interior projects.\u003c\/li\u003e\n\u003cli\u003eIt has broad commercial application potential, including garden centres, retail shops, supermarkets, and commercial interior plant supply.\u003c\/li\u003e\n\u003cli\u003eHandling and transport resilience ensure the plant withstands common logistical challenges, reducing damage and product loss.\u003c\/li\u003e\n\u003cli\u003eThe cultivar exhibits controlled natural variation in variegation patterns, allowing for uniform stock presentation within wholesale plant supply and trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 140cm","offer_id":57074007769414,"sku":"DrMas27Tf3-140cm-27cm-dfm-40","price":56.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/9996F44807B18F8624E4044A03139E339D7521396EE69ED784BD3805D65340D0_9ccff219-8a50-496c-aa6e-988f7025a0f3.jpg?v=1788557802","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-massangeana-140cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}