{"product_id":"dracaena-frag-massangeana-110cm-27cm-pot","title":"Dracaena frag. Massangeana 110cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans 'Massangeana' is a popular and widely recognised cultivar within the Dracaena genus, valued for its striking variegated foliage and dependable indoor performance. It features long, arching leaves with bold, yellow-green stripes that provide an attractive architectural element to interior spaces. Typically supplied at a height of around 110cm in a 27cm pot, this cultivar is known for its robust growth habit and adaptability, making it a staple offering in wholesale plant supply and trade houseplant ranges. Its ability to thrive under varied indoor conditions contributes to its continued popularity among commercial interiors and retail sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena frag. 'Massangeana' presents a vibrant combination of deep green and creamy yellow variegation, which adds visual interest and contrast in interior environments. It has a graceful, upright growth habit with a sturdy, single trunk that supports its dense crown of leaves, creating a naturally sculptural form. This cultivar tolerates a broad spectrum of light levels, from moderate indirect light to lower light interiors, making it well suited to many indoor settings. It displays a reasonable tolerance to irregular watering, demonstrating resilience in conditions where moisture levels may fluctuate. Maintenance is straightforward, with minimal pruning required, and it can be easily handled within retail environments without significant risk of leaf damage. The plant is an excellent option for merchandising due to its robust presence and relatively slow growth, allowing extended display periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Dracaena frag. 'Massangeana' for its commercial reliability and consistent growth performance across supply batches, ensuring uniform presentation at point of sale. Managed natural variation in leaf variegation means each individual specimen maintains distinctive striping without significant departure from expected appearance, which assists in setting appropriate retail expectations. Its adaptability makes it versatile across retail garden centres, commercial interior landscaping, and wholesale supply chains. The enduring demand for architectural, easy-care houseplants supports its status as a core species within trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Dracaena cultivar performs exceptionally well on houseplant benches where its striking foliage attracts attention and encourages shopper interest. It is equally suited to office environments or commercial interiors where its tolerance for lower light and minimal maintenance requirements offer practical benefits. Interior plant displays benefit from its upright form and bold leaf colour that brighten spaces without overwhelming. It can also feature in gift-ready ranges due to its established visual appeal and manageable size.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Dracaena frag. 'Massangeana' in retail conditions is strong, owing to its durable leaves and adaptability to indoor environments. It is suitable for volume and repeat wholesale supply due to its consistent growth habits and reliable availability. Handling and transport are facilitated by its sturdy trunk and resilient foliage, which reduces damage risk during logistics. Buyers can expect presentation consistency, with uniform height and variegation patterns, supporting effective point-of-sale merchandising across multiple retail formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e• This Dracaena cultivar requires low to moderate care, making it suitable for retail and commercial maintenance programmes with minimal labour input.  \n\u003c\/p\u003e\u003cp\u003e• It tolerates a wide range of indoor light environments, from moderate indirect sunlight to lower lighting, ensuring flexibility in placement.  \u003c\/p\u003e\n\u003cp\u003e• Watering tolerance is notable, as the plant withstands variable moisture regimes without rapid decline, reducing risk during inconsistent care.  \u003c\/p\u003e\n\u003cp\u003e• Its upright, architectural growth habit aligns with efficient merchandising and display, maximising visual impact within floor and bench spaces.  \u003c\/p\u003e\n\u003cp\u003e• Commercially, it performs well across retail garden centres, commercial interiors, and wholesale plant supply channels requiring dependable trade houseplants.  \u003c\/p\u003e\n\u003cp\u003e• Handling and transportation are straightforward due to its durable foliage and sturdy stem, limiting damage during distribution and stocking.  \u003c\/p\u003e\n\u003cp\u003e• Natural variation in leaf variegation is controlled, allowing expectations to be reliably managed across batches within trade supply.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 110cm","offer_id":56672779731270,"sku":"DrMas27Vt-110cm-27cm-dfm-40","price":78.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/F19E10EBC9860A58AEB674460FC0F7E81C5132DFA05552B5B9AA69FE03D6ED2C.jpg?v=1780064994","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-massangeana-110cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}