{"product_id":"dracaena-frag-arturo-170cm-24cm-pot","title":"Dracaena frag. Arturo 170cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is a popular and widely recognized cultivar known for its striking variegated foliage and robust growth. This indoor plant features striking sword-shaped leaves characterised by broad yellow-green stripes running down the centre, contrasting with rich green margins. Typically reaching up to 170cm in height when mature, it presents an upright, cane-like growth habit that adds architectural interest to interiors and retail displays. Its reliable performance and ease of cultivation make it a staple within wholesale plant supply and trade houseplant ranges, appealing to a broad customer base.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Arturo’ is variegated with an attractive blend of yellow and green tones that provide a vibrant, tropical aesthetic. Its leaves are smooth in texture and arch gracefully, creating a lush canopy above sturdy, upright stems that form a distinctive structural silhouette. This cultivar tolerates a wide range of indoor light conditions, from moderate shade to bright indirect light, making it suitable for diverse retail and commercial interiors. It demonstrates resilience to occasional irregular watering, benefitting trade buyers who prioritise adaptable plants. Maintenance is minimal, with infrequent pruning required to maintain a neat appearance, facilitating easy handling and merchandising in busy retail environments. Additionally, the plant’s robust stems ensure stability in display settings, and its striking foliage contributes to strong visual merchandising potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is valued for its commercial reliability and consistent quality across supply batches, safeguarding customer satisfaction and repeat sales. Natural variation in leaf variegation is present but well-managed, ensuring each plant maintains its characteristic appearance while offering subtle uniqueness. Its versatility spans multiple retail and commercial channels, fitting seamlessly into garden centre collections, interior landscaping, and corporate gifting schemes. The continuing popularity of variegated foliage and resilient indoor plants sustains demand for this cultivar within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar is commonly placed on houseplant benches, where its height and form attract attention and enable easy grouping with other tropical species. It performs well in office environments, enhancing corporate interiors with its clean, architectural lines and low maintenance needs. Dracaena fragrans ‘Arturo’ also suits interior display areas such as waiting rooms or hotel lobbies, where its reliable presentation complements professional spaces. Its stature and visual impact make it a strong candidate for inclusion in gift-ready ranges, contributing to versatile retail merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Dracaena fragrans ‘Arturo’ is favourable, allowing sufficient time for display and sale without significant decline in appearance. It is well-suited for volume wholesale plant supply, with consistent availability supporting large-scale retail demand. Handling and transport are facilitated by its sturdy stems and durable foliage, reducing losses during transit. The plant maintains a consistent and attractive presentation point of sale, supporting effective merchandising efforts and enhancing trade buyer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Arturo’ requires low to moderate care levels, beneficial for both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide spectrum of indoor light conditions, adapting successfully to varied environments encountered in trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is high, allowing for flexible care routines without compromising plant health or visual appeal.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit and structural form maximise display efficiency across benching and floor installations.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar demonstrates strong commercial suitability within retail, interiors, and wholesale plant supply channels due to its persistent popularity.  \u003c\/li\u003e\n\u003cli\u003eRobust handling and transport characteristics minimise damage risks, ensuring durable in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eAlthough leaf variegation exhibits natural variation, it is controlled to preserve a consistent and desirable look for end users.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 170cm","offer_id":56696023974214,"sku":"DrAr24Tf-170cm-24cm-dfa-35","price":42.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/B38A610CCFF2957F63D6AA4406583B10564350FF3EBA22E62DB744162C200893.jpg?v=1780364894","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-170cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}