{"product_id":"dracaena-frag-arturo-160cm-32cm-pot","title":"Dracaena frag. Arturo 160cm 32cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Arturo’ is a distinguished cultivar within the Dracaena genus, widely appreciated for its bold foliage and robust growth habit. This plant is characterised by its broad, lance-shaped leaves with a rich green centre edged by striking yellow margins, creating a dramatic visual appeal. Reaching an approximate height of 160cm in a 32cm pot, ‘Arturo’ performs reliably as a striking specimen indoors, making it a preferred choice within wholesale plant supply and trade houseplant ranges due to its adaptability and consistent quality.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Arturo’ displays large, glossy leaves with variegation that enhances visual interest while maintaining a sophisticated look. The plant maintains an upright, clumping growth habit with multiple stems, offering strong architectural form that suits various display formats. It tolerates a wide range of indoor light conditions, including lower light environments, though it thrives in moderate to bright indirect light. The species shows resilience to irregular watering, demonstrating the ability to withstand occasional drying without immediate detriment. Low maintenance demands and robust nature make it appropriate for retail settings where customer handling is frequent. Additionally, its significant height and vibrant foliage enable effective merchandising as a floor plant or an interior statement piece.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Dracaena fragrans ‘Arturo’ for its dependable quality and uniformity across supply batches, ensuring consistent presentation in retail and commercial interiors. Natural variation in variegation is carefully managed, providing visual interest without sacrificing reliability. This cultivar exhibits broad versatility, suited for retail garden centres, commercial interiors, and wholesale plant supply networks alike. The sustained demand for well-structured, easy-care trade houseplants places ‘Arturo’ among core range offerings that satisfy diverse client bases.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eDracaena fragrans ‘Arturo’ is ideally positioned within indoor retail houseplant displays, office environments, or commercial interior installations. Its substantial height and architectural form make it perfect for floor-standing displays, providing focal points in reception areas or spacious retail floors. The plant's ability to thrive in indirect light ensures it performs well in offices with limited natural light, while its robust constitution suits busy retail benches or gift-ready ranges where durability and presentation are crucial.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar possesses a good shelf life, retaining healthy foliage over extended retail periods under typical indoor conditions. It is well-suited for volume and repeat wholesale plant supply due to its consistent growth and reliable presentation. Handling and transport requirements are straightforward, as ‘Arturo’ plants display a degree of resilience to movement and occasional stress. Uniformity in size and variegation supports a consistent look at point of sale, enhancing its appeal within trade houseplants collections.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Arturo’ requires minimal care, making it suitable for both retail customers and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light environments, from shaded corners to bright indirect light situations common in trade settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to irregular watering, supporting longevity in mixed care regimes typical of wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eIts upright and clumping growth habit facilitates efficient merchandising, providing height and structure without excessive spread.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially versatile, performing well in retail, commercial interiors, and wholesale distribution channels.  \u003c\/li\u003e\n\u003cli\u003e‘Arturo’ is durable for transport and in-store handling, helping to reduce losses during movement and display changes.  \u003c\/li\u003e\n\u003cli\u003eVariegation is consistent yet varied enough to add visual interest without risking unpredictable presentation across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"32cm Pot \/ 160cm","offer_id":56999932625222,"sku":"DARTVP32150-160cm-32cm-dfa-35","price":85.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-160cm-32cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}