{"product_id":"dracaena-frag-arturo-140cm-32cm-pot","title":"Dracaena frag. Arturo 140cm 32cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragans 'Arturo' is a popular cultivar within the Dracaena genus, recognised for its bold, architectural form and vibrant foliage. This cultivar typically reaches a mature height of around 140cm and is supplied in a 32cm pot, making it a substantial statement plant for indoor environments. It performs reliably across wholesale plant supply lines due to its vigorous growth, adaptability to varied indoor conditions, and consistent presentation at point of sale, establishing itself as a staple within trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragans 'Arturo' is characterised by broad, glossy green leaves with a prominent central yellow stripe, offering a striking visual contrast and textural interest. It has an upright, symmetrical growth habit with a sturdy, cane-like stem structure which supports its lush foliage effectively. Known for its tolerance to low to moderate indoor light, it is well-suited to a range of interior lighting conditions often found in residential and commercial environments. The plant exhibits moderate watering tolerance and can withstand occasional lapses in care, making it resilient to varied retail handling and maintenance routines. Dracaena fragans 'Arturo' requires minimal maintenance, with occasional pruning to remove older leaves, enhancing ease of handling in retail and wholesale contexts. Additionally, its large foliage and robust form make it highly effective for merchandising, enabling strong visual impact within showroom or display settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently value Dracaena fragans 'Arturo' for its dependable growth patterns and uniform quality across wholesale supply batches. Any natural variation in leaf colour intensity or stripe definition is controlled and minimal, contributing to consistent product appeal. Its versatility allows it to perform well across multiple channels, from garden centres to commercial interior plant suppliers, supporting diverse customer needs. As a core trade houseplant, it maintains ongoing demand due to its classic appearance and proven resilience, ensuring reliable turnover for retail and interior design markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragans 'Arturo' suits a variety of retail and commercial environments, including houseplant benches where its size and form attract consumer attention. In office installations, it provides a bold but low-maintenance greenery option that enhances workplace aesthetics without requiring intensive care. Interior display settings, such as hotel lobbies or waiting areas, benefit from its architectural appeal and durability. It also fits well within gift-ready ranges where its striking foliage and manageable size meet popular customer preferences for premium indoor plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits a strong shelf life under typical retail conditions, maintaining leaf quality and structural integrity for prolonged display periods. It is suitable for volume wholesale plant supply due to its robust nature and uniform growth, allowing trade buyers to procure consistent stock efficiently. Handling and transport considerations include protecting leaves from bruising and positioning plants to avoid stem damage, which are manageable within standard logistics frameworks. At point of sale, Dracaena fragans 'Arturo' consistently presents with vibrant foliage and a tidy habit, supporting confident purchasing decisions by end customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragans 'Arturo' is a low-maintenance plant suited to retail and commercial settings requiring straightforward care regimes.\u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of indoor lighting environments, thriving in low to moderate light without compromising foliage quality.\u003c\/li\u003e\n\u003cli\u003eThe species exhibits resilience to varied watering practices, making it adaptable to inconsistent care common in retail display conditions.\u003c\/li\u003e\n\u003cli\u003eIts upright growth habit allows efficient merchandising, requiring moderate space while providing strong visual impact.\u003c\/li\u003e\n\u003cli\u003eCommercially, it is well-established within retail, interiors, and wholesale plant supply sectors due to its consistent quality and appeal.\u003c\/li\u003e\n\u003cli\u003eHandling and durability are favourable for transport and in-store management when basic protective measures are observed.\u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is minimal and controlled, ensuring uniformity across batches supplied to trade houseplants markets.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"32cm Pot \/ 140cm","offer_id":56999914438982,"sku":"DARTVP32140-140cm-32cm-dfa-35","price":81.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/FB79AF7E66D2D17F221694DB456429D053F77B0DB844E5B89FCF3EB1D3319D23.jpg?v=1784728122","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-140cm-32cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}