{"product_id":"dracaena-frag-arturo-120cm-27cm-pot","title":"Dracaena frag. Arturo 120cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is a popular cultivar within the Dracaena genus, widely appreciated for its striking variegated foliage and robust growth habit. This tropical evergreen features broad, arching leaves with vibrant green centres edged by creamy-yellow margins, lending a visually appealing accent to both commercial interiors and retail plant displays. Typically supplied at a height of approximately 120cm in a 27cm pot, ‘Arturo’ delivers a reliable presence in wholesale plant supply frameworks due to its consistent quality and ease of cultivation. Its adaptability and resilience ensure it remains a staple offering within trade houseplants, meeting the demands of garden centres, retailers, and interior plant specialists alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Arturo’ is notable for its glossy texture and distinctive variegation, offering an attractive contrast of green hues highlighted by cream or yellow margins that may slightly vary by batch. It exhibits an upright and arching growth habit that creates an elegant, tree-like structure suitable for floor display, while maintaining a manageable form for commercial transport and merchandising. ‘Arturo’ tolerates a wide range of indoor light conditions, thriving in bright, indirect light but also coping well with lower light environments commonly found in offices and interior spaces. This cultivar demonstrates considerable resilience to irregular watering, tolerating occasional drought and preventing wilting with moderate moisture levels. Maintenance is straightforward, typically requiring minimal pruning or specialist care, which supports ease of handling during retail displays and facilitates consistent customer satisfaction. The plant’s compact root system and moderate pot size enhance its versatility as a display item across a variety of commercial and retail contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena fragrans ‘Arturo’ for its proven commercial reliability and uniform performance across supply batches, which reduces variability and improves stock predictability. Natural variation in leaf variegation is managed within acceptable trade standards, ensuring each plant retains its distinct character without compromising uniformity. Its versatility allows it to perform equally well in retail environments, interior decoration, and commercial settings, supporting diverse marketing strategies. Continued demand for resilient, low-maintenance houseplants means ‘Arturo’ remains an essential component of core trade houseplant ranges, particularly for businesses prioritising longevity and visual impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is frequently positioned on houseplant benches due to its height and architectural appeal, attracting consumer attention while complementing smaller foliage plants. It is also an ideal choice for office installations where low light and limited maintenance are common challenges, providing a touch of greenery without the need for intensive care. Commercial interiors benefit from its adaptability and aesthetic versatility, allowing it to integrate seamlessly into reception areas, conference rooms, or hospitality venues. Additionally, ‘Arturo’ suits gift-ready ranges thanks to its neat presentation in a 27cm pot, facilitating easy sales as a premium indoor plant option.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Dracaena fragrans ‘Arturo’ is notably long under typical retail conditions, enabling extended display periods without significant decline in plant quality. Its compact size and robust structure make it well suited for volume supply, allowing wholesale plant supply businesses to maintain consistent stock levels. The plant’s resilience during handling and transport reduces losses and damage, contributing to efficient merchandising throughout the supply chain. Retailers benefit from the uniform and consistent presentation of ‘Arturo’ at the point of sale, ensuring consumer confidence and repeat purchase potential through visually uniform and healthy plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Arturo’ requires a low level of care, making it suitable for retail and commercial maintenance programmes with minimal labour input.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of mixed indoor lighting environments, performing well under both bright indirect light and lower light conditions common to interiors.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar demonstrates considerable watering tolerance, surviving occasional periods without irrigation and reducing post-sale losses due to over- or under-watering.  \u003c\/li\u003e\n\u003cli\u003eIts upright, arching growth habit promotes efficient display and merchandising by maximising visual impact without requiring excess floor space.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable for retail, commercial interiors, and wholesale plant supply, serving multiple sectors with consistent reliability.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability contribute to reduced damage rates throughout the supply chain and retail display phases.  \u003c\/li\u003e\n\u003cli\u003eVariegation may show natural variation typical to the cultivar; however, this is controlled within quality standards to maintain uniformity across trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 120cm","offer_id":56680472576326,"sku":"p111391-120cm-27cm-dfa-35","price":62.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/8655B4A20B5EC571920A1F56FBEEE48043AEEAEE0DA2718C9262BD27E0533077_2c75eb02-3862-49e2-8bf4-bbc5b31adfb0.jpg?v=1783308218","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-120cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}