{"product_id":"dracaena-frag-arturo-120cm-27cm-pot-drar27vt","title":"Dracaena frag. Arturo 120cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragans 'Arturo' is a popular cultivar within the Dracaena genus, widely valued for its striking variegated foliage and robust growth habit. This plant is characterised by its long, arching leaves that feature a bold central yellow stripe flanked by rich green margins, adding an attractive visual contrast. Typically supplied at a height of approximately 120cm in a 27cm pot, it offers a substantial presence while remaining manageable for interiors. Its reliable growth and consistent appearance make it a perennial favourite within wholesale plant supply and trade houseplant ranges, where quality and uniformity are essential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragans 'Arturo' is glossy with a smooth texture, exhibiting a distinctive variegation pattern that enhances its decorative appeal in indoor spaces. It maintains an upright, cane-like growth habit, which lends itself well to structural displays and creates architectural interest. This cultivar tolerates a wide spectrum of light conditions, thriving in low to bright indirect light environments typical of most interior spaces. Unlike many tropical houseplants, it demonstrates considerable resilience to irregular watering and can withstand occasional periods of neglect without significant decline. Maintenance requirements are minimal, with infrequent pruning and cleaning sufficient to preserve its health and appearance, facilitating ease of handling in retail settings. Its showy leaves and upright form support effective merchandising, making it attractive for both standalone and grouped displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers frequently select Dracaena fragans 'Arturo' due to its commercial reliability and the consistent quality available across multiple supply batches. While some natural variation in leaf width and stripe intensity occurs, the variegation is carefully managed to ensure product uniformity, reducing customer uncertainty. It is extremely versatile, fitting seamlessly into retail nurseries, commercial interiors projects, and wholesale plant supply portfolios aimed at the growing houseplant market. The ongoing market interest in variegated foliage plants contributes to its sustained demand, reinforcing its position as a core offering within trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Dracaena proves well-suited to a variety of retail and commercial contexts including garden centre houseplant benches, office environments, interior finishing projects, and gift-ready plant displays. Its robust structure and attractive foliage make it an ideal selection for improving indoor air quality perception as well as adding aesthetic value. The plant’s moderate size and sturdy form enable it to perform well in both small-scale home settings and larger, high-traffic commercial areas, where visual impact and ease of care are important. Consequently, it is a preferred option for retailers aiming to offer plants that combine appearance with practicality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragans 'Arturo' benefits from a strong shelf life and durability under typical retail conditions, ensuring it maintains appeal throughout the sales cycle. It is well-suited to volume and repeat wholesale plant supply due to its consistent growth and ease of propagation. Handling and transport requirements are straightforward, with the plant’s structural resilience reducing losses and damage risk during distribution. Its presentation remains consistent at point of sale, with well-defined variegation and healthy foliage enhancing customer appeal in diverse retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis cultivar requires low to moderate care, making it suitable for retail outlets and commercial maintenance programmes with minimal specialist input.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light levels indoors, from low to bright indirect light, thereby fitting multiple interior environments.  \u003c\/li\u003e\n\u003cli\u003eDracaena fragans 'Arturo' demonstrates good watering resilience, accommodating variations in moisture without suffering rapid decline.  \u003c\/li\u003e\n\u003cli\u003eIts upright, cane-like growth habit provides structural form that is highly efficient for merchandising and display purposes.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s commercial suitability spans retail garden centres, interior plant schemes, and wholesale plant supply, meeting varied customer requirements.  \u003c\/li\u003e\n\u003cli\u003eRobustness in handling and transport reduces post-delivery losses, supporting efficient distribution and in-store presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is present but controlled, ensuring consistent visual standards across trade houseplant stock.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 120cm","offer_id":57204316635462,"sku":"DrAr27Vt-120cm-27cm-dfa-35","price":72.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/8655B4A20B5EC571920A1F56FBEEE48043AEEAEE0DA2718C9262BD27E0533077_42898f4f-28f3-426d-b218-86fccb91c3a0.jpg?v=1787768479","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-120cm-27cm-pot-drar27vt","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}