{"product_id":"dracaena-frag-arturo-120cm-21cm-pot","title":"Dracaena frag. Arturo 120cm 21cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is a popular cultivar within the Dracaena genus, widely recognised for its decorative foliage and robust growth habit. Characterised by long, arching leaves variegated with shades of green and yellow, this plant offers a striking architectural presence often reaching heights around 120cm when mature. Its consistent growth pattern and adaptability make it a dependable choice in wholesale plant supply, maintaining quality across production batches which suits the demands of trade houseplants retailers and commercial interior suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena frag. ‘Arturo’ exhibits broad, lance-shaped leaves with vibrant green centres and creamy yellow edges, contributing a textured and dynamic visual appeal. It grows in a compact, upright habit that supports easy placement in various environments without excessive space requirements. This cultivar tolerates a range of indoor light conditions, performing well in moderate indirect light and shaded areas, making it highly adaptable to different interior settings. It displays moderate drought tolerance, allowing resilience against inconsistent watering typical in retail or commercial maintenance scenarios. ‘Arturo’ is low maintenance, requiring minimal pruning and responds well to routine care, which aids retailers in efficient handling and customer education. Additionally, its strong stems and robust leaf structure help reduce damage during transport and merchandising, supporting improved presentation quality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Dracaena frag. ‘Arturo’ for its commercial reliability, often experiencing uniform quality and size, which eases stock planning. The cultivar’s controlled variegation limits unpredictability, ensuring consistent visual appeal across supply batches. It is versatile enough for deployment in retail displays, office interiors, and commercial spaces, catering to a broad market spectrum. Continued consumer interest in structurally elegant and low-maintenance houseplants sustains its demand within core trade houseplant ranges and wholesale plant supply networks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena frag. ‘Arturo’ is commonly displayed on houseplant benches, office installations, and interior decorative schemes due to its medium-to-large size and structural form. It thrives in both residential and commercial indoor environments where light levels vary but remain indirect. The architectural leaf pattern and height make it a focal point in interior displays, while its ease of care boosts appeal in gift-ready ranges and plant collection settings. This adaptability supports varied merchandising strategies and encourages extended shopper engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits strong shelf life and durability under typical retail conditions, sustaining foliage quality over extended display periods. Its suitability for volume supply is high, due to stable growth patterns and consistent presentation quality which facilitate repeat wholesale orders. Handling and transportation benefit from the plant’s sturdy stems and robust leaf tissue, minimising damage risks during distribution. Uniformity in pot size and plant height helps to maintain a consistent point-of-sale appearance, essential for effective merchandising within wholesale plant supply channels.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena frag. ‘Arturo’ requires a low to moderate care level, aligning well with retail and commercial maintenance capacities.  \u003c\/li\u003e\n\u003cli\u003eThis plant tolerates a wide range of lighting conditions, from low to bright indirect light, enhancing its placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is forgiving, providing resilience to irregular watering typical in retail environments rather than strict irrigation schedules.  \u003c\/li\u003e\n\u003cli\u003eIts upright and compact growth habit supports efficient use of space for merchandising and display arrangements.  \u003c\/li\u003e\n\u003cli\u003eThe plant holds strong commercial suitability across retail, interior decoration, and wholesale plant supply sectors.  \u003c\/li\u003e\n\u003cli\u003eDurable stems and leaves reduce handling damage during transport and retail display, maintaining product quality.  \u003c\/li\u003e\n\u003cli\u003eVariegation is naturally controlled, offering reliable trade consistency in visual quality across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"21cm Pot \/ 120cm","offer_id":56672300368198,"sku":"DrAr21Tf-120cm-21cm-dfa-35","price":31.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/D276A54ADA178C5141ADD54BE0AC3EC29AC695C61D6AC6B8F53FE3812DF304D8.jpg?v=1780061930","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-120cm-21cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}