{"product_id":"dracaena-frag-arturo-120cm-19cm-pot","title":"Dracaena frag. Arturo 120cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragans ‘Arturo’ is a popular and widely appreciated cultivar within the Dracaena genus, valued for its striking foliage and adaptable growth habit. This variety features broad, arching leaves with rich green tones elegantly streaked with lighter green or yellowish variegation, creating a visually appealing structural plant. Its medium growth rate and upright form make it a reliable choice for wholesale plant supply and trade houseplant ranges, where consistency and ease of maintenance are paramount.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragans ‘Arturo’ is characterised by large, glossy leaves with a smooth texture, providing a vibrant and tropical aesthetic that enhances interior spaces. It displays a clumping, upright growth habit that reaches approximately 120cm in height, making it versatile for various indoor planting schemes. This cultivar exhibits excellent adaptability to low to moderate light conditions, thriving in typical indoor environments without requiring direct sunlight. Dracaena fragans ‘Arturo’ demonstrates good tolerance to irregular watering routines, enabling it to withstand occasional fluctuations in moisture levels. Its maintenance demands are relatively low, facilitating ease of handling and care in retail settings, while its robust nature supports prolonged display periods. Additionally, its architectural form and foliage offer strong merchandising appeal for gift-ready or interior decorative plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Dracaena fragans ‘Arturo’ due to its dependable performance across multiple production cycles, ensuring uniform quality in each wholesale plant supply batch. The cultivar’s natural variation in leaf variegation is well managed, maintaining visual consistency while adding a subtle uniqueness to each individual plant. Its versatility is notable, readily fitting into retail, commercial interiors, and indoor landscaping applications. The ongoing popularity of this plant within core trade houseplant ranges reflects its strong consumer demand and practical suitability within diverse markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragans ‘Arturo’ performs well in a variety of retail and office settings, including houseplant benches, interior landscaping schemes, and commercial plant displays. It thrives in office environments where moderate light and low maintenance conditions prevail, contributing a bold focal point with its sculptural foliage. This cultivar also adapts well to interior plant installations, pairing neatly with a wide range of interior design styles. Furthermore, its stature and form make it a reliable choice for gift-ready ranges where visual impact and ease of care remain priorities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Dracaena cultivar possesses a durable shelf life, tolerating typical retail handling and environmental fluctuations without compromising quality. Its suitability for volume supply is reinforced by consistent growth habits and resilience to transport stresses. Handling and merchandising benefit from its sturdy stems and robust leaves, which reduce damage during shipment and display. Retailers can expect consistent presentation at the point of sale, with minimal variances in plant size and foliage pattern, facilitating efficient merchandising within trade houseplants offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragans ‘Arturo’ requires a low to moderate care level, catering well to retail and commercial maintenance capabilities.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a wide range of indoor lighting conditions, performing reliably under low to medium light levels commonly found in interiors.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits strong resilience to varied watering schedules, making it forgiving to irregular moisture provision in trade environments.  \u003c\/li\u003e\n\u003cli\u003eThe upright, clumping growth habit supports efficient display, optimising shelf and floor space for retailers and commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail, interiors, and wholesale plant supply sectors due to its adaptability and aesthetic appeal.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics enhance its durability during transportation and in-store presentation, reducing losses and maintaining quality.  \u003c\/li\u003e\n\u003cli\u003eNatural leaf variegation is controlled to ensure visual uniformity while offering subtle variation that appeals to consumers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 120cm","offer_id":56916497236294,"sku":"DrAr19Tf-120cm-19cm-dfa-35","price":21.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/D91862B7093ABF297788CA94C420AB4B3BE61F0B789A2D983DCFC64A91BA559B_0104a25d-9bb1-45c5-900f-38682a633843.jpg?v=1783323742","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-120cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}