{"product_id":"dracaena-frag-arturo-110cm-19cm-pot","title":"Dracaena frag. Arturo 110cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragans 'Arturo' is a striking and popular cultivar within the Dracaena genus, valued for its strong architectural form and attractive variegated foliage. It is characterised by its long, arching leaves that feature vibrant green with broad yellow or cream stripes running lengthwise, providing a dramatic splash of colour suitable for a wide range of interior environments. Typically reaching around 110cm in height when supplied in a 19cm pot, this cultivar performs reliably in wholesale plant supply due to its robust nature and adaptability to indoor conditions, making it a mainstay within trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eDracaena fragans 'Arturo' exhibits broad, glossy leaves with natural variegation that enhances its visual appeal and adds texture to environments. The growth habit is upright and structured, developing a tree-like form that lends height and presence without excessive width, making it suited to confined indoor spaces. It tolerates low to moderate indirect light well, adapting successfully to typical indoor lighting variations. This species manages watering regimes with resilience, enduring occasional neglect without sharp decline. Maintenance demands are low; minimal pruning is required, making it straightforward for retail handling and restocking. Additionally, its firm stems and well-rooted pots support ease of transport and display through the supply chain.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Dracaena fragans 'Arturo' for its consistent quality and commercial reliability across multiple supply batches, ensuring dependable retail presentation. The cultivar maintains managed natural variation in its leaf variegation, combining aesthetic interest with uniformity essential for wholesale plant supply. Its versatility extends across retail garden centres, interior landscaping projects, and commercial interiors suppliers, where it is prized as a hardy, attractive break from traditional green foliage. Importantly, ongoing consumer interest in easy-care, visually striking houseplants sustains the product’s relevance within core trade houseplant portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Dracaena cultivar thrives in a variety of settings, including home displays on houseplant benches, office landscapes, and commercial interiors where low maintenance, attractive plants are required. Its stature and variegated leaves provide a focal point in reception areas and alongside furnishings in retail spaces. Furthermore, its tolerance of indoor conditions supports longevity in varied indoor environments, ensuring prolonged visual appeal. Such flexibility allows store environments to present the plant either as a standalone specimen or in groupings, enhancing merchandising options and customer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragans 'Arturo' offers a robust shelf life, maintaining health and aesthetic quality in retail environments for extended periods. Its durability supports volume and repeat wholesale supply, enabling predictable stock levels for garden centres and large plant suppliers. Handling is manageable given its sturdy stem structure and moisture-retaining foliage, with transport losses minimised under standard wholesale conditions. Consistency of variegation and height at point of sale further ensures customer expectation alignment and merchandising efficiency within trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragans 'Arturo' requires low levels of ongoing care, suitable for retail and commercial plant maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates excellent tolerance to a range of indoor light environments, from bright indirect to moderate shade conditions.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience allows this cultivar to withstand irregular watering without exhibiting rapid decline in appearance.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s upright and compact growth habit facilitates efficient merchandising and attractive display configurations.  \u003c\/li\u003e\n\u003cli\u003eSuitable for multiple sectors, including retail garden centres, interior landscaping suppliers, and commercial interiors plant programmes.  \u003c\/li\u003e\n\u003cli\u003eSturdy stems and foliage enhance handling and transport durability, reducing losses throughout the supply chain.  \u003c\/li\u003e\n\u003cli\u003eNatural variegation is carefully managed to retain visual interest while maintaining consistency within wholesale plant supply.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 110cm","offer_id":56696038490438,"sku":"DrAr19Tf-110cm-19cm-dfa-35","price":21.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/D91862B7093ABF297788CA94C420AB4B3BE61F0B789A2D983DCFC64A91BA559B.jpg?v=1780366549","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-110cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}