{"product_id":"dracaena-frag-arturo-100cm-19cm-pot","title":"Dracaena frag. Arturo 100cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is a popular cultivar within the Dracaena genus, highly valued for its striking variegated foliage and reliable growth performance. Typically reaching around 100cm in height when supplied in a 19cm pot, this plant features broad, arching leaves with distinctive green and cream stripes that add a vivid splash of colour to interior environments. Recognised for its robustness and ease of cultivation, Dracaena fragrans ‘Arturo’ consistently performs well within wholesale plant supply chains and trade houseplant ranges, making it a dependable choice for commercial growers and retailers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThis cultivar is characterised by its attractive variegated foliage, which combines deep green margins with cream-yellow central stripes, creating a textured and visually dynamic appearance. Its upright, clumping growth habit contributes to a strong structural form that suits a variety of container sizes and display styles. Dracaena fragrans ‘Arturo’ demonstrates considerable adaptability to indoor environments, tolerating a wide range of light conditions from bright indirect light to moderate shade. The plant is resilient to irregular watering routines, displaying a notable tolerance for brief periods of drought, which makes it appealing to less experienced consumers. Maintenance requirements are generally low, with occasional leaf cleaning and minimal pruning needed to retain its shape, streamlining handling and retail presentation. Additionally, the plant’s neat and compact form supports efficient merchandising, fitting comfortably on benches or in larger group displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Dracaena fragrans ‘Arturo’ for its consistent commercial reliability and the uniform quality observed across wholesale batches, supporting seamless replenishment in retail channels. Its natural variegation is generally well-managed and predictable, reducing the incidence of unexpected colour variation that could affect consumer appeal. The cultivar’s versatility extends across multiple trade sectors, including garden centres, interior landscaping, and gift-ready houseplant collections, due to its universally attractive appearance and easy-care nature. Ongoing demand for Dracaena fragrans ‘Arturo’ is sustained by its status as a core trade houseplant, valued for longevity and visual impact within both residential and commercial applications.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is ideally placed within houseplant benches at garden centres or retailers due to its vibrant foliage and moderate size. In office environments, it excels as a focal poin or as part of mixed interior green displays, where it enhances aesthetics without requiring intensive care. The plant’s robustness and adaptability also make it suitable for commercial interiors schemes, where resilience to variable environmental conditions is key. Moreover, its gift-ready size and attractive presentation suit seasonal sales events and promotional ranges, appealing to consumers looking for long-lasting indoor plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar maintains excellent shelf life and durability under typical retail conditions, with foliage that tolerates handling and fluctuations in humidity common to display environments. Its suitability for volume or repeat wholesale supply is proven through steady growth rates and uniform pot sizes, facilitating bulk logistics and merchandising planning. Handling and transport considerations are favourable, as the plant’s sturdy stems and leaves reduce damage risk during shipment and in-store stocking. Presentation consistency at point of sale is a strong commercial advantage, ensuring that each unit meets customer expectations and supports brand reliability in trade houseplants and wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Arturo’ requires low to moderate care levels, making it suitable for retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide spectrum of indoor light conditions, from shaded corners to brightly lit interiors, increasing its placement options.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to variable watering schedules, recovering well from occasional neglect without significant decline.  \u003c\/li\u003e\n\u003cli\u003eIts upright and compact growth habit allows efficient use of display space and ease of merchandising in retail environments.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail garden centres, interior landscaping projects, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates durable handling properties, ensuring minimal damage during transport and in-store movement.  \u003c\/li\u003e\n\u003cli\u003eWhile some natural variation in leaf variegation may occur, this is generally consistent and well controlled within trade supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 100cm","offer_id":56695279255878,"sku":"p111391-100cm-19cm-dfa-35","price":17.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/44813726B5B8B8C1B7187EA253BF46FDCBD9DDE21046AAFD996062C375AB7960.jpg?v=1782714362","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-100cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}