{"product_id":"dracaena-frag-arturo-100cm-19cm-pot-drart04515","title":"Dracaena frag. Arturo 100cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is a popular cultivar within the Dracaena genus, valued for its striking foliage and reliable growth habit. This tropical evergreen produces glossy, lance-shaped leaves that display vibrant green hues with distinctive yellow to cream variegation along the margins, creating an attractive and bold accent in any interior space. Growing to an approximate height of 100cm when supplied in a 19cm pot, this cultivar offers a compact yet upright form, making it well-suited to a range of indoor environments. Dracaena fragrans ‘Arturo’ consistently performs well within wholesale plant supply systems due to its adaptability, ease of care, and robust nature, which ensures dependable availability and quality for trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Dracaena fragrans ‘Arturo’ is notable for its thick, leathery texture with a glossy surface that accentuates its deep green colour and cream-yellow variegated edges, enhancing its decorative appeal. It has an upright, cane-like growth habit that provides structural interest and allows it to fit neatly within various indoor display arrangements. This plant tolerates a moderate range of light conditions, thriving in bright indirect light but also showing resilience in lower indoor light environments typical of commercial and retail interiors. Its watering tolerance is broad, able to withstand periods of drought better than many houseplants, reducing the risk of damage from irregular care routines. Dracaena ‘Arturo’ is considered low-maintenance and can be easily handled by retail staff or commercial plant technicians, making it a practical choice for trade environments. Additionally, its height and stature make it visually effective both as a standalone feature plant and grouped in mass merchandise presentations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Dracaena fragrans ‘Arturo’ for its commercial reliability and healthy, uniform growth across multiple supply batches, which reduces inconsistencies at point of sale. Although some natural variation in leaf variegation occurs, it is well controlled due to propagation techniques, ensuring a balanced and predictable product appearance. This cultivar is highly versatile across retail garden centres, commercial interiors, and wholesale plant supply frameworks, as it suits a variety of end uses from decorative office foliage to home plant collections. Its ongoing demand within core trade houseplant ranges is supported by its proven track record for resilience and visual appeal, making it a staple offering for wholesale plant suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ is commonly placed on houseplant benches, within office environments, and as part of interior plant installations due to its medium height and striking foliage. It thrives as a feature plant in retail scenarios where customers seek bold yet easy-care options, and also performs well in office spaces where moderate light and stable temperatures prevail. Its structure supports merchandising in gift-ready plant ranges, where its clean, upright form and bright foliage reliably attract consumer attention. Additionally, it suits interior display schemes in commercial buildings due to its ability to maintain healthy foliage with minimal intervention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDracaena fragrans ‘Arturo’ demonstrates a strong shelf life and robust durability in retail conditions, maintaining foliage integrity over extended display periods. It is ideally suited for volume or repeat wholesale plant supply due to its consistency in size, form, and visual quality. Handling and transport requirements are straightforward, with the plant’s resilient foliage and sturdy stems minimising damage risk. Consistency of presentation at the point of sale is high, as the cultivar’s growth is well managed through standard nursery practices, supporting confidence for retailers and wholesale buyers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDracaena fragrans ‘Arturo’ requires low to moderate care with a forgiving tolerance for irregular watering in retail and commercial maintenance settings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, adapting well to bright, indirect light as well as lower indoor illumination typical of many trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to varying watering regimes, making it suitable for customers and environments with less frequent irrigation.  \u003c\/li\u003e\n\u003cli\u003eIts upright, cane-like growth habit enhances display efficiency and allows for flexible merchandising in both small and large format retail spaces.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for a variety of trade channels including retail garden centres, interiorscape projects, and wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eDracaena ‘Arturo’ handles transport and in-store display well, maintaining a strong, attractive appearance through distribution and sales cycles.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf variegation is present but controlled, providing consistent quality and visual interest without compromising uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 100cm","offer_id":57244205613382,"sku":"DRART04515-100cm-19cm-dfa-35","price":20.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/44813726B5B8B8C1B7187EA253BF46FDCBD9DDE21046AAFD996062C375AB7960_8abc27b6-ebea-446e-bb9b-6a6b5ece3b07.jpg?v=1788347712","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dracaena-frag-arturo-100cm-19cm-pot-drart04515","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}