{"product_id":"dieffenbachia-crown-110cm-35cm-pot-dcr35110412","title":"Dieffenbachia Crown 110cm 35cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eDieffenbachia Crown is a well-established and popular cultivar within the Dieffenbachia genus, valued for its striking variegated foliage and robust growth habit. Typically reaching around 110cm in height when mature, this plant offers an impressive visual statement with its lush, broad leaves marked by cream and green variegation. The cultivar’s steady growth and resilient nature make it a dependable choice in wholesale plant supply, consistently meeting the demands of trade houseplants ranges for interiors and retail environments. Its ability to maintain form and colour throughout varied seasons enhances its reliability for long-term commercial display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eDieffenbachia Crown displays large, lance-shaped leaves with a creamy white centre bordered by deep green margins, creating a textured and highly decorative effect. It has an upright and clumping growth habit, which allows for attractive, space-efficient presentation in both pot and planter displays. The plant tolerates a wide spectrum of indoor lighting conditions, from moderate indirect light to lower light areas, increasing adaptability for different interior environments. It is also fairly tolerant of irregular watering, able to withstand occasional lapses in moisture without immediate decline. With low maintenance requirements, this cultivar is straightforward to handle and care for in retail settings, making it suitable for non-specialist staff. Its robust stems and foliage also support effective merchandising, remaining visually appealing over extended display periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Dieffenbachia Crown for its dependable availability and consistent quality across supply batches, which supports reliable merchandising and customer satisfaction. While some natural variation in leaf variegation is expected, this is carefully managed to ensure each plant meets aesthetic standards without significant deviations. This cultivar is versatile and finds application across retail outlets, commercial interiors, and plant hire sectors due to its adaptable size and form. Its ongoing popularity is underpinned by the sustained demand for variegated foliage houseplants, making it a mainstay within core trade houseplant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis Dieffenbachia is frequently positioned in mid-height houseplant benches, corporate office foyers, and interior landscaping schemes where its bold foliage contributes to visual impact. It performs well in retail display due to its strong stem structure and colour stability, enabling it to attract customer attention without rapid deterioration. In office environments, the plant benefits from the range of lighting conditions commonly found, including artificial light, while providing a fresh, natural element. Its suitability for gift-ready ranges is enhanced by its attractive pot size and presentation, offering an accessible yet striking plant option.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eDieffenbachia Crown typically shows excellent shelf life under retail display conditions, maintaining leaf integrity and colour for prolonged periods. It is well suited for volume supply due to consistent growth rates and manageable pot sizes, facilitating efficient bulk handling. During transport, the plant’s sturdy foliage and stems help reduce damage risk. Presentation at the point of sale remains reliable across supply batches, supporting strong consumer confidence and repeat business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDieffenbachia Crown requires a low to moderate level of care, suitable for both retail sales environments and commercial interior maintenance.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of indoor light levels, from moderate indirect sunlight to shaded settings, making it adaptable across diverse placements.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to varied watering routines, capable of enduring short periods of drought without significant stress.  \u003c\/li\u003e\n\u003cli\u003eIts upright, clumping growth habit allows efficient use of space in merchandising and display arrangements.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is widely accepted within retail, commercial interiors, and wholesale plant supply sectors due to its consistent demand and proven performance.  \u003c\/li\u003e\n\u003cli\u003eRobust foliage and structural resilience ensure durability during transportation and exhibition in-store.  \u003c\/li\u003e\n\u003cli\u003eManaged natural variation in leaf variegation safeguards visual uniformity and customer appeal across batches, supporting trade confidence.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"35cm Pot \/ 110cm","offer_id":57356731547974,"sku":"DCR35110412-110cm-35cm-dc-34","price":89.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/EEEA5EA54BD2E773A8BEEF1D491FAD18C1EF1CDE99ABACA01CEE874F03F9C15C.jpg?v=1789223832","url":"https:\/\/wholesaleplantshop.co.uk\/products\/dieffenbachia-crown-110cm-35cm-pot-dcr35110412","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}