{"product_id":"daphne-odora-45cm-17cm-pot","title":"Daphne odora 45cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eDaphne odora is a highly regarded evergreen shrub, valued primarily for its intensely fragrant flowers and attractive foliage. Typically reaching around 45cm in height when supplied in a 17cm pot, this species combines compact growth with floral appeal that adds distinct sensory value to interior and garden settings. Well-established in wholesale plant supply, Daphne odora demonstrates consistent growth and presentation, making it a dependable choice for trade houseplants and garden centre displays.\u003c\/p\u003e\u003cp\u003eThis evergreen shrub displays glossy, dark green leaves with a slightly leathery texture, which remain attractive throughout the year. The winter to early spring flowers, often creamy-pink with a rich, sweet perfume, are an added ornamental advantage. These traits contribute to reliable performance across nursery production cycles and retail environments, where visual and aromatic appeal are critical to customer satisfaction.\u003c\/p\u003e\u003cp\u003eDaphne odora’s compact size and ease of care support its strong position within the wholesale market, especially as it adapts well to container growth. Its manageable growth habit and seasonal flowering cycle ensure a consistent supply for garden centres, specialist retailers, and commercial interiors plant suppliers seeking durable, trade-ready stock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Daphne odora is glossy and dense, featuring deep green leaves that provide a rich backdrop to its striking flowers. Its overall visual appeal is enhanced by the balance of evergreen leaves and clusters of fragrant blooms that appear typically in late winter. Structurally, it presents a rounded, bushy form with a controlled growth habit suited to container production and display.\u003c\/p\u003e\u003cp\u003eThis species tolerates partial shade well, making it adaptable to indoor environments with indirect light or filtered sunlight. Unlike many flowering shrubs, it can endure lower light levels common in interior commercial spaces, although flowering performance may be reduced under very dim conditions. \u003c\/p\u003e\u003cp\u003eDaphne odora requires moderate watering and exhibits reasonable resilience to irregular care routines, which benefits high-turnover retail environments where precise moisture control can be challenging. Maintenance is straightforward, as the plant demands minimal pruning and responds well to routine hygiene and trimming.\u003c\/p\u003e\u003cp\u003eAdditional features include its renowned fragrance, which enhances merchandising appeal, particularly within gift plant ranges or seasonal displays. The compact size and floral scent support effective placement on benches, limited counter space, or within mixed planting schemes without overwhelming neighbouring plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Daphne odora for its commercial reliability, delivering consistent growth and flowering across supply batches. The natural variation in flower colour and leaf size is typically well managed to maintain uniformity for retail presentation. This stability in production ensures predictable stock turnaround and minimises returns or customer dissatisfaction.\u003c\/p\u003e\u003cp\u003eIts versatility spans multiple channels, including garden centre retail, commercial interior plantings, and specialist trade houseplants sectors, where its fragrance and manageable size are highly regarded. The plant also retains strong consumer demand as a gift-ready option during winter and early spring, aligning with promotional calendars and seasonal stock strategies.\u003c\/p\u003e\u003cp\u003eDaphne odora’s durability during transit and retail display further supports its wholesale appeal, making it a dependable component within core trade houseplant ranges. Its combined decorative and olfactory qualities maintain ongoing market relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eDaphne odora performs well across a range of retail and commercial environments, including garden centre benches, specialist houseplant counters, and office installations. Its fragrance is particularly prized in enclosed interior settings where space constraints limit larger plants but sensory impact remains important.\u003c\/p\u003e\u003cp\u003eThe shrub’s compact habit allows it to slot efficiently into mixed plant displays without overshadowing adjacent stock. Retailers often position it near customer thoroughfares to maximise fragrance exposure and encourage impulse purchase. In office or reception areas, its seasonal bloom promotes a welcoming atmosphere with low maintenance needs.\u003c\/p\u003e\u003cp\u003eAdditionally, Daphne odora is well suited to gift-ready plant ranges during the cooler months, providing a highly marketable alternative to typical flowering pot plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eDaphne odora has strong shelf life characteristics, maintaining visual quality and flower fragrance for several weeks under typical retail conditions. This durability supports repeated wholesale dispatch and prolonged exposure in point-of-sale environments without significant decline.\u003c\/p\u003e\u003cp\u003eIt is routinely supplied in 17cm pots, optimising transport efficiency and display uniformity. Handling considerations include protecting flowers from mechanical damage during transit, although the plant’s compactness simplifies packing and stacking.\u003c\/p\u003e\u003cp\u003eMerchandising benefits from consistent presentation, allowing retailers to arrange plants in thematic or seasonal groupings. Volume supply is feasible, with repeat orders supported by established wholesale production protocols.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaphne odora requires moderate care, with excellent tolerance to routine retail and commercial plant maintenance practices.  \u003c\/li\u003e\n\u003cli\u003eIt adapts well to partial shade and filtered light, suitable for diverse indoor lighting scenarios encountered in interiors and retail spaces.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is robust, with the plant maintaining vigour despite irregular moisture levels common in busy retail settings.  \u003c\/li\u003e\n\u003cli\u003eThe compact, bushy growth habit maximises display efficiency, facilitating versatile merchandising in mixed retail plant collections.  \u003c\/li\u003e\n\u003cli\u003eCommercially suitable for garden centres, interiors, and gift-ready markets, offering broad applicability across wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport are straightforward due to its manageable size and sturdy structure, minimising damage and loss in transit.  \u003c\/li\u003e\n\u003cli\u003eWhile some natural variation in flower colour and leaf dimensions occurs, strict production controls ensure uniformity compatible with trade houseplant standards.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":56694316171590,"sku":"DASWEETOUT17-45cm-17cm-do-26","price":10.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/8FC3EF827D0A5FED16491895F79883FC54E6A58F75029234CEF04ABFEDF78C05.jpg?v=1780349494","url":"https:\/\/wholesaleplantshop.co.uk\/products\/daphne-odora-45cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}