{"product_id":"cornus-san-winter-beauty-35cm-19cm-pot","title":"Cornus san. Winter Beauty 35cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCornus sanguinea ‘Winter Beauty’ is a deciduous shrub known for its striking winter stem colouration and reliable seasonal interest. This cultivar typically reaches a medium height and showcases vivid red to orange stems that provide distinctive visual appeal during dormant months. Its dependable performance and manageable size make it a favourable choice within wholesale plant supply and trade houseplant ranges, where consistency and seasonal impact are key considerations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Cornus sanguinea ‘Winter Beauty’ emerges green in spring and summer before gracefully fading, allowing the vibrant stem colour to dominate the winter landscape. It exhibits a naturally branched, upright growth habit, forming a well-structured and medium-sized shrub that suits a variety of planting schemes. This cultivar tolerates a broad range of light conditions, thriving best in full sun to partial shade, which adds to its adaptability in varied retail and commercial interiors environments. It demonstrates good watering tolerance and resilience, able to withstand inconsistent irrigation regimes commonly encountered in retail settings. Maintenance requirements are relatively low, with minimal pruning needed to preserve optimal form and health. The vivid winter stem colour serves as a key merchandising feature, providing year-round interest and enhancing retail displays during off-peak seasons.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Cornus sanguinea ‘Winter Beauty’ for its consistent performance and vibrant winter interest, which translates into repeated customer appeal across multiple supply batches. Although natural variation occurs in stem colour intensity, this is carefully managed to ensure reliable presentation standards. Its versatility suits retail garden centres, interior landscaping, and commercial planting schemes alike, making it a flexible component within core trade houseplant and outdoor shrub ranges. The cultivar remains in demand due to its seasonal distinctiveness and adaptability to various planting contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis shrub is ideally placed on garden centre sales benches during autumn and winter to capitalise on its bright stem colours, helping to attract consumer attention during typically quieter periods. It also performs well in office and commercial interiors where cooler ambient conditions allow its winter stems to retain vibrancy longer. Usage in interior display schemes or gift-ready ranges benefits from its easy maintenance and strong visual impact. The combination of seasonal foliage and stem interest enables retail operations to offer an eye-catching product that extends beyond the traditional spring-summer plant sales window.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eCornus sanguinea ‘Winter Beauty’ generally exhibits good shelf life and durability under typical retail conditions, enabling confident handling from nursery through to customer purchase. It is well suited to volume or repeat wholesale plant supply due to predictable growth patterns and batch uniformity. Transport considerations are straightforward, with stems proving resilient to mechanical stress in packaging and transit. Consistency in plant presentation at the point of sale supports strong merchandising outcomes and reduces waste rates compared to more variable cultivars.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis plant requires moderate care, easily managed by retail staff attentive to watering and pruning requirements typical of deciduous shrubs.\u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full sun to partial shade, offering flexibility in retail and commercial placement.\u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, allowing the plant to withstand varied care routines without significant quality loss.\u003c\/li\u003e\n\u003cli\u003eIts upright, branching growth habit suits efficient merchandising and stacking in retail nursery benches.\u003c\/li\u003e\n\u003cli\u003eCommercially suited for a breadth of applications including retail garden centres, interior landscaping, and wholesale plant supply channels.\u003c\/li\u003e\n\u003cli\u003eThe shrub’s stems and growth pattern demonstrate good durability during transport and in-store handling.\u003c\/li\u003e\n\u003cli\u003eNatural variation in stem colour intensity is controlled to maintain consistent visual appeal across supply batches within trade houseplants offerings.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 35cm","offer_id":57035564679494,"sku":"093-35cm-19cm-cswb-38","price":7.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0690A69C6B3D346D8CBCEC461ACC6AF4C04007876BC63963BF09F99751C82252.jpg?v=1785319712","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-san-winter-beauty-35cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}