{"product_id":"cornus-san-winter-beauty-35cm-17cm-pot-coswinbeap17","title":"Cornus san. Winter Beauty 35cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCornus san. ‘Winter Beauty’ is a deciduous dogwood cultivar renowned for its striking seasonal interest and reliable growth habit. This cultivar is particularly admired for its vibrant red stems during winter months, providing visual appeal when many other plants are dormant. Typically supplied in a 17cm pot with an approximate height of 35cm, it demonstrates robust development that suits a variety of retail and commercial environments. Its dependable performance within wholesale plant supply and trade houseplants ranges makes it a popular choice for garden centres and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Cornus san. ‘Winter Beauty’ emerges as ovate leaves that mature to a rich green, contributing a lush texture during the growing season. This plant exhibits a dense, upright growth habit forming a well-structured shrub suitable for display in compact retail spaces. It tolerates a wide range of light conditions, thriving in full sun to partial shade, making it adaptable for indoor environments with natural light. Cornus san. ‘Winter Beauty’ has moderate watering needs and can withstand irregular care without significant stress, ensuring ease of maintenance. It requires minimal pruning, facilitating straightforward handling during retail merchandising. Notably, its vivid red stems provide year-round ornamental value, enhancing its appeal for seasonal promotions and display versatility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Cornus san. ‘Winter Beauty’ for its commercial reliability and uniform quality across supply batches. The natural variation in stem colour is controlled, offering consistent bright red winter stems that appeal to customers. Its versatility extends from garden centre benches through to interior planting schemes and gift-ready stock ranges. The cultivar remains relevant within core trade houseplants profiles due to ongoing consumer demand for plants with multi-season interest and low maintenance requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCornus san. ‘Winter Beauty’ is commonly placed on houseplant benches and within garden centre shrub displays to maximise its vibrant winter stem colour. It also performs well in office or interior plant installations, where its neat size and striking stems complement seasonal décor. The plant’s adaptability and winter interest add value to gift-ready ranges, appealing to consumers seeking plants with enduring appeal throughout the year. This diversity in suggested placement enhances its commercial viability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life and durability under standard retail conditions, retaining visual quality during transport and display. It is highly suitable for volume or repeat wholesale supply due to consistent growth and finish. Handling considerations are straightforward as the plant’s compact habit and minimal maintenance requirements reduce potential damage risks. At point of sale, Cornus san. ‘Winter Beauty’ presents a uniform appearance, ensuring high-quality presentation within wholesale plant supply and trade houseplants networks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCornus san. ‘Winter Beauty’ requires moderate care, supporting retail and commercial maintenance frameworks efficiently.\u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad spectrum of light, from full sun to partial shade, enhancing its applicability across indoor plant environments.\u003c\/li\u003e\n\u003cli\u003eThe plant withstands varied watering regimes, displaying resilience to inconsistent watering typical in high-volume retail settings.\u003c\/li\u003e\n\u003cli\u003eIts upright and compact growth habit allows efficient merchandising and optimises display space in retail and interiors channels.\u003c\/li\u003e\n\u003cli\u003eCommercially, it serves garden centres, wholesale plant supply, and interiors sectors with equal success due to its versatile appeal.\u003c\/li\u003e\n\u003cli\u003eHandling and transport durability are strong, minimising plant loss during shipment and instore handling.\u003c\/li\u003e\n\u003cli\u003eNatural variation in stem colour is present but controlled, ensuring consistent trade presentation and customer satisfaction.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 35cm","offer_id":57205266252102,"sku":"coswinbeaP17-35cm-17cm-cswb-38","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0AECFDCA3615D69B9FCC5A121051F39D9F1C039B952061467093B16AED01D56B_cd924b54-9510-45d1-9c54-d6bd21f4101f.jpg?v=1787781161","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-san-winter-beauty-35cm-17cm-pot-coswinbeap17","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}