{"product_id":"cornus-midwinter-fire-45cm-17cm-pot","title":"Cornus Midwinter Fire 45cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCornus Midwinter Fire is a striking deciduous shrub valued for its vivid winter stem colouration and reliable growth habit. This cultivar is renowned for its vibrant orange to scarlet stems that brighten garden and interior winter displays when most plants are dormant. Typically supplied at 45cm in 17cm pots, it combines compact growth with eye-catching seasonal interest, making it a consistent choice within wholesale plant supply and trade houseplant ranges. Its reliable performance and distinctive aesthetic ensure it fits well in multiple retail and commercial planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eCornus Midwinter Fire’s key visual appeal lies in its brilliant orange-red stems which intensify through the colder months, contrasting with its green to yellow-green summer foliage for multi-season interest. This shrub forms a well-branched, upright growth habit ideal for space-efficient displays and has a sturdy, woody structure that supports year-round interest. Although primarily an outdoor shrub, it adapts well to bright indoor environments, tolerating a range of light levels without loss of stem vibrancy. The plant is moderately tolerant of variances in watering routines, exhibiting resilience to typical retail care fluctuations. Its low maintenance nature facilitates ease of handling and reduces labour demands for retail and commercial environments. Additionally, its vivid winter colouration adds merchandising appeal, making it a strong candidate for seasonal promotional displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Cornus Midwinter Fire for its consistent production of vivid stem colouration and manageable size, providing uniformity across supply batches in wholesale plant supply. Natural variation in stem colour occurs but remains controlled, ensuring reliable presentation at point of sale. Its adaptability makes it suitable for retail garden centres, indoor commercial interiors, and seasonal gift plant ranges, broadening its commercial reach. High demand within the core trade houseplant segment reflects its continuing relevance as an eye-catching, winter-interest offering.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCornus Midwinter Fire is frequently placed on garden centre benches alongside other winter interest shrubs, benefiting from its ability to attract customer attention during quieter seasons. It also suits office lobbies and commercial interior planting schemes where its bright stems provide visual warmth in low-light conditions. This shrub is successful in seasonal interior displays, enhancing contrast against evergreen foliage and textured surfaces. Additionally, it performs well as part of gift-ready plant assortments due to its distinctive and durable aesthetic appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar demonstrates strong shelf life when maintained at moderate temperatures and appropriately watered, retaining stem colour through retail display periods. It is suitable for consistent volume wholesale plant supply, with robust growth that withstands typical handling and transport stresses. Retailers benefit from its structural resilience, which allows easy merchandising in various container formats without frequent re-staking or support. Presentation consistency at the point of sale is high, supporting repeat business and customer confidence in the trade houseplant offering.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCornus Midwinter Fire requires moderate care, with minimal pruning and consistent watering to maintain optimal visual impact and plant health.\u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a broad spectrum of light conditions, performing well in both bright and filtered indoor environments suited for trade houseplants.\u003c\/li\u003e\n\u003cli\u003eIt exhibits strong watering tolerance, adapting effectively to variable schedules common in retail and commercial maintenance routines.\u003c\/li\u003e\n\u003cli\u003eWith its compact, upright growth habit, it is efficient for merchandising, fitting neatly into bench displays and mixed plantings.\u003c\/li\u003e\n\u003cli\u003eCommercially, it holds appeal for garden centres, retail outlets, and interior plant suppliers seeking winter interest shrubs.\u003c\/li\u003e\n\u003cli\u003eThe plant’s sturdy stems and adaptable foliage offer excellent handling and durability during transport and in-store displays.\u003c\/li\u003e\n\u003cli\u003eWhile some natural variation exists in stem colour intensity across batches, it remains sufficiently controlled to meet wholesale plant supply standards consistently.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":56670129062214,"sku":"P47798-45cm-17cm-cmf-35","price":6.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/450E6997F1952848734829BD93B596C27DF99FC2D850048C8A48A8E890BDE00A.jpg?v=1786117819","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-midwinter-fire-45cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}