{"product_id":"cornus-midwinter-fire-45cm-17cm-pot-cosmfc2","title":"Cornus Midwinter Fire 45cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCornus ‘Midwinter Fire’ is a deciduous shrub renowned for its striking winter stem colouration and robust growth habit. This cultivar is highly valued for its fiery red-stemmed winter interest, which adds vivid texture and colour to otherwise dormant garden scenes. Typically supplied in 17cm pots at approximately 45cm in height, it performs reliably across wholesale plant supply chains and trade houseplant ranges due to its consistent growth and visual appeal. Its adaptability to various garden styles and ease of cultivation make it a dependable choice for both retail and commercial landscaping projects.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eCornus ‘Midwinter Fire’ displays prominently coloured stems in brilliant shades of red and orange during winter months, offering excellent structural interest when foliage is absent. Its natural growth habit is an upright, rounded shrub form, which suits it well for containment in pots or planting beds. The plant tolerates full sun to partial shade, enabling it to adapt to a range of indoor and semi-indoor environments. It demonstrates good drought tolerance once established but benefits from regular watering during dry spells, which gives resilience against variable care regimes. Maintenance is straightforward, requiring occasional pruning to promote fresh stem growth that enhances winter stem colour. Additionally, its vibrant stem colours make it particularly effective for merchandising or display in seasonal garden ranges and winter-themed promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Cornus ‘Midwinter Fire’ for its commercial reliability and consistent performance in wholesale plant supply, ensuring uniformity across batches. Natural variation in stem colour intensity is controlled but allows for a dynamic visual presentation in retail environments. Its versatility suits various channels, including garden centres, commercial interiors, and outdoor retail settings, with ongoing demand driven by its seasonal appeal and adaptability within core trade houseplant collections. The plant’s strong retail presence and minimal issues in handling contribute to its status as a trade favourite.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Cornus cultivar performs exceptionally well on garden centre benches dedicated to winter interest plants, as well as in outdoor retail displays where seasonal colour is a priority. Its vibrant stems provide visual impact in lobby installations or indoor planting schemes when used in large pots or containers. It is well suited to gift-ready ranges due to its manageable size and unique winter appeal, making it attractive for consumers looking for seasonal colour in interior or exterior settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eCornus ‘Midwinter Fire’ possesses excellent shelf life and durability within retail conditions, maintaining stem vibrancy for several weeks when properly maintained. Its robustness under transportation allows for consistent presentation, making it suitable for volume or repeat wholesale plant supply programmes. Handling protocols are standard for deciduous shrubs, with care advised to protect fragile stems during transit. Overall, the plant offers consistent visual quality at the point of sale, supporting high consumer appeal and minimising returns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis plant requires moderate care, with straightforward pruning and watering regimes suited for retail and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of light conditions from full sun to light shade, allowing flexibility in indoor and outdoor placement.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is strong, supporting healthy growth despite intermittent watering common in retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit facilitates effective merchandising by optimising space on benches and display areas.  \u003c\/li\u003e\n\u003cli\u003eCornus ‘Midwinter Fire’ is commercially suitable across retail, commercial interiors, and wholesale plant supply sectors due to its seasonal interest and reliable performance.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar withstands handling and transport demands well, maintaining high quality in-store display longevity.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is evident primarily in stem colour intensity, providing dynamic retail appeal without compromising uniformity across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":57343049728326,"sku":"COSMFC2-45cm-17cm-cmf-35","price":6.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/450E6997F1952848734829BD93B596C27DF99FC2D850048C8A48A8E890BDE00A_db034927-6a9c-4c90-a9e0-3c1c508e5d4e.jpg?v=1789139644","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-midwinter-fire-45cm-17cm-pot-cosmfc2","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}