{"product_id":"cornus-kousa-schmetterling-120cm-29cm-pot","title":"Cornus kousa Schmetterling 120cm 29cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCornus kousa Schmetterling is a distinguished ornamental dogwood cultivar prized for its elegant, four-petalled white bracts and vibrant seasonal interest. This small deciduous tree typically reaches approximately 120cm in height when supplied in a 29cm pot, making it well suited to a variety of planting schemes and retail environments. Its reliable growth performance and consistent visual appeal make it a familiar choice within wholesale plant supply, ensuring dependable availability for trade houseplants and landscaping projects.\u003c\/p\u003e\u003cp\u003eThe cultivar is known for its distinctive butterfly-shaped bracts in late spring to early summer, which contrast attractively against its glossy green foliage through the growing season. As the seasons progress, the leaves often turn a striking red or purple hue in autumn, adding further decorative merit. Cornus kousa Schmetterling’s structured form and manageable size contribute to its trade popularity, offering a visually compelling option for both exterior and interior applications where seasonal change and flowering interest are valued.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe glossy, ovate leaves of Cornus kousa Schmetterling present a rich green colour and a smooth texture, providing an evergreen appeal throughout the growing season. Its upright and moderately spreading growth habit lends a balanced structural form, suitable for garden displays as well as containerised retail presentation. This cultivar tolerates full sun to partial shade conditions, demonstrating adaptability that is beneficial for varying indoor and outdoor lighting environments typically encountered in retail and commercial interiors. Cornus kousa Schmetterling exhibits good drought resilience once established, allowing it to withstand relatively varied watering regimes without compromising plant health. Maintenance requirements are low to moderate, as it requires minimal pruning and handling, simplifying operations for retailer propagation and display. The abundance of its floral bracts and subsequent attractive berry-like fruits provide added merchandising appeal at point of sale, encouraging customer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers prefer Cornus kousa Schmetterling due to its proven consistency in quality and performance across supply batches, which supports reliable inventory management in wholesale plant supply operations. The cultivar exhibits controlled natural variation primarily in leaf coloration during autumn, which is well understood and marketed effectively by suppliers. Its versatility extends across retail nursery sales, commercial interior planting schemes, and seasonal outdoor landscaping, underscoring its broad applicability. The plant’s ongoing demand within trade houseplants ranges is supported by its seasonal interest and ease of care, making it a dependable sales line with enduring relevance for professional horticultural customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCornus kousa Schmetterling is ideally positioned within retail garden centres, outdoor seasonal displays, and larger interior green spaces such as atriums or office reception areas. It performs well in these settings due to its manageable size and striking floral display, which easily captures consumer attention without overwhelming the space. For retail garden benches, it offers an attractive floral and foliaged specimen that complements other seasonal lines. Within office or commercial interiors, its moderate light tolerance and low maintenance contribute to sustained plant health and aesthetic value. The plant’s seasonal changes also enhance gift-ready ranges by providing year-round visual interest that appeals to a broad consumer base.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life under typical retail environmental conditions, maintaining its visual and structural integrity throughout standard display periods. It is suitable for volume and repeat wholesale supply due to its robust growth and proven propagation success, facilitating consistent stock levels. Handling and transport considerations reflect its hardy nature, as plants generally withstand routine movement and packaging without loss of appeal or health. At point of sale, Cornus kousa Schmetterling offers uniform presentation, with reliable flowering and foliage quality that supports effective merchandising and customer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCornus kousa Schmetterling requires low to moderate care, making it well suited to retail and commercial maintenance regimes with minimal specialised input.\u003c\/li\u003e\n\u003cli\u003eIt tolerates full sun to partial shade, allowing successful placement in a range of mixed indoor lighting environments typical of trade houseplants.\u003c\/li\u003e\n\u003cli\u003eThis cultivar demonstrates strong resilience to varied watering routines, supporting durability in both wholesale plant supply and commercial interiors.\u003c\/li\u003e\n\u003cli\u003eIts upright, moderately spreading growth habit facilitates flexible merchandising and efficient display within retail and garden centre settings.\u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable across retail, interiors installations, and wholesale plant supply channels due to its reliable performance and broad appeal.\u003c\/li\u003e\n\u003cli\u003eIt handles transport and in-store display effectively, showing good durability that reduces losses and supports quality consistency.\u003c\/li\u003e\n\u003cli\u003eNatural variation in autumn leaf colour is a controlled characteristic that enhances seasonal interest without compromising trade supply predictability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"29cm Pot \/ 120cm","offer_id":56681778872646,"sku":"P52518-120cm-29cm-cks-41","price":48.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/F258161C33CA4A8A8112E84BC33B59082CA42A803554F85A21F29484062DBABA.jpg?v=1780296650","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-kousa-schmetterling-120cm-29cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}