{"product_id":"cornus-flor-rubra-180cm-38cm-pot","title":"Cornus flor. rubra 180cm 38cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCornus florida ‘Rubra’, commonly known as flowering dogwood, is a deciduous ornamental shrub prized for its striking spring blooms and vibrant autumn foliage. This cultivar is notable for its rich pink to red bracted flowers that provide a compelling visual presence early in the growing season. Typically supplied at 180cm height in a 38cm pot, it offers a substantial structural form that appeals to both landscape and interior planting schemes. Its reliable growth habits and robust nature make it a preferred option within wholesale plant supply and trade houseplants ranges, ensuring consistent availability and performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Cornus florida ‘Rubra’ emerges fresh green in spring, later turning to shades of crimson and purple in autumn, adding seasonal interest. It maintains a balanced, rounded growth habit that supports strong branching and floral display, providing an appealing structural form for merchandising. It tolerates a range of lighting conditions, from partial shade to dappled sunlight, making it adaptable for both indoor and semi-covered commercial interiors. This cultivar exhibits moderate watering tolerance and resilient growth, accommodating varied care regimens common in retail and trade settings. Maintenance is straightforward with minimal pruning required, simplifying handling and reducing labour demands. Additionally, the vibrant floral display contributes an attractive feature that enhances showroom and retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Cornus florida ‘Rubra’ because of its consistent bloom quality and structural integrity across supply batches, ensuring reliable commercial performance. Managed natural variation in flower and leaf colour provides diversity without compromising overall crop uniformity, which is essential for cohesive retail presentation. Its versatility spans garden centres, interior landscapes, and gift-ready plant ranges, supporting multiple commercial channels. Continued demand for ornamental deciduous shrubs keeps this cultivar relevant in core trade houseplant offerings throughout the year.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis plant is ideally positioned on houseplant benches, garden centre displays, and interior landscaping schemes where its seasonal floral interest is most visible. In office or commercial interiors, it serves as an elegant focal plant, benefiting from moderate light levels and regular care. The height and form make it suitable for feature planting near entrances or as part of seasonal promotions, where retail customers seek bold, architectural plants. Gift-ready formats also perform well, capitalising on the plant’s aesthetic appeal and ease of maintenance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eCornus florida ‘Rubra’ demonstrates good shelf life with durability in typical retail conditions, maintaining foliage and flower quality for extended periods. The plant’s sturdy form supports volume supply and repeat orders without significant variability in size or shape. It handles transport effectively due to robust stems and root systems, reducing damage risks during distribution. Consistent presentation is achievable at the point of sale, enabling retailers to offer a high-quality product that meets consumer expectations reliably.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level of Cornus florida ‘Rubra’ suits both retail and commercial maintenance regimes that include moderate watering and minimal pruning.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits good light tolerance, adapting well across mixed indoor environments with indirect or partial sunlight exposure.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance reflects resilience to irregular watering schedules common within wholesale plant supply and trade houseplants applications.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s compact, rounded growth habit is ideal for efficient merchandising and maximises space utilisation in display areas.  \u003c\/li\u003e\n\u003cli\u003eIt holds commercial suitability across multiple sectors including retail garden centres, interior landscaping, and wholesale supply chains.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability are high, reducing losses and ensuring consistent quality at point of sale.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and autumn foliage hues adds visual interest without compromising uniformity in supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"38cm Pot \/ 180cm","offer_id":56660760985926,"sku":"10217863-180cm-38cm-cfr-32","price":176.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/56185B3EC8D7374E3D3C6B0C9121DA2CC52BE911D105069622177C336C0D2FFE.jpg?v=1779926937","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-flor-rubra-180cm-38cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}