{"product_id":"cornus-flor-rubra-180cm-38cm-pot-10217863","title":"Cornus flor. rubra 180cm 38cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eCornus florida rubra, commonly known as the flowering dogwood with red blooms, is a deciduous shrub prized for its striking ornamental appeal. This cultivar typically reaches around 180cm in height, making it an ideal size for both garden and indoor display contexts. Its reliable growth habit and distinctive seasonal flowering ensure it performs consistently within wholesale plant supply and trade houseplant ranges. The vibrant red bracts that surround small central flowers provide excellent visual interest, complementing the smooth green foliage. This species combines aesthetic value with dependable cultivation, suiting a variety of commercial planting needs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Cornus florida rubra features smooth, ovate leaves with a rich green tone that offers a lush backdrop to its dramatic crimson bracts. Its upright to spreading growth habit presents a well-structured form, contributing an architectural element to plant compositions and displays. This cultivar exhibits tolerance to a range of light conditions, thriving in bright indirect light and tolerating light shade, which makes it adaptable for indoor environments. It has moderate watering needs and demonstrates resilience to occasional variations in watering routines, benefiting trade customers with differing care capacities. Maintenance is straightforward, with minimal pruning required, supporting easy handling in retail and wholesale conditions. Additionally, its seasonal flowering display enhances merchandising potential during key sales periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Cornus florida rubra for its commercial reliability and consistent quality across supply batches, making it a dependable choice for stock planning. The plant exhibits managed natural variation, primarily in leaf size and flower density, which adds a desirable element of uniqueness without impacting overall uniformity. Its versatility extends across retail garden centres, indoor commercial interiors, and seasonal gift-ready ranges, broadening potential sales avenues. Furthermore, ongoing demand for distinctive ornamental shrubs within core trade houseplant collections maintains the relevance of this cultivar in diverse trade environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eCornus florida rubra is well suited for retail garden benches, premium office installations, and interior landscaping displays due to its compact size and striking floral display. In retail settings, it performs well because of its visual colour contrast and ease of care, attracting consumer interest effectively. Within office environments, the plant adds seasonal colour without requiring excessive space or maintenance. Its adaptability supports inclusion in gift-ready ranges, particularly during flowering months, enhancing retail appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis plant exhibits good shelf life and durability under typical retail conditions, maintaining foliage quality and flowering interest for extended periods. It is highly suitable for volume wholesale plant supply due to consistent growth characteristics and relative ease of propagation. Handling and transport are straightforward, with sturdy stems and foliage that resist damage across distribution channels. Presentation at point of sale remains consistent, with a balanced structural form and vibrant blooms that support effective in-store merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cp\u003eCornus florida rubra requires a moderate level of care suitable for both retail customers and commercial maintenance teams. It tolerates a range of light environments, favouring bright indirect light but adapting well to light shade. Watering tolerance is robust, with the plant able to withstand occasional watering fluctuations without decline. Its upright and spreading growth habit enhances merchandising efficiency by allowing flexible display arrangements. This cultivar is commercially appropriate across retail garden centres, commercial interiors, and wholesale plant supply. The plant’s robust handling and durability facilitate ease of transport and retail display. Natural variation primarily affects leaf size and flower density, providing individuality while maintaining uniform trade quality.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"38cm Pot \/ 180cm","offer_id":57219497623878,"sku":"10217863-180cm-38cm-cfr-32","price":204.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/56185B3EC8D7374E3D3C6B0C9121DA2CC52BE911D105069622177C336C0D2FFE.jpg?v=1787999449","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-flor-rubra-180cm-38cm-pot-10217863","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}