{"product_id":"cornus-alba-nightfall-50cm-19cm-pot-655","title":"Cornus alba Nightfall 50cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCornus alba 'Nightfall' is a striking cultivar of dogwood valued for its bold foliage and vibrant stem colouration, offering year-round visual interest. This deciduous shrub typically reaches around 50cm in height when supplied in 19cm pots, making it a versatile choice for various planting schemes. Its robust growth habit and dependable hardiness contribute to its strong performance and popularity within wholesale plant supply and trade houseplants, securing consistent demand across multiple commercial sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Cornus alba 'Nightfall' is characterised by deep purple to almost black leaves that provide a dramatic contrast to the bright stems, creating notable seasonal interest from spring through autumn. It maintains a compact and dense growth habit, forming an upright, rounded structure which is well-suited for container production and point-of-sale display. This cultivar demonstrates good adaptability to full sun and partial shade settings, showing resilience within indoor environments that receive indirect light. It also exhibits reliable tolerance to variable watering regimes, coping well with fluctuating moisture levels typical in retail and commercial conditions. Maintenance requirements are low, with straightforward pruning routines that encourage healthy regrowth and extend the plant’s display life. Additionally, its vivid winter stem colour provides valuable off-season visual appeal, enhancing merchandising opportunities during colder months.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Cornus alba 'Nightfall' for its consistent quality and commercial reliability across supply batches, ensuring uniformity within retail and landscaping projects. The cultivar exhibits controlled natural variation, primarily in leaf intensity and stem brightness, which maintains consumer interest without complicating product consistency. Its adaptability allows it to function effectively across a spectrum of channels, including retail garden centres, interior planting schemes, and commercial landscaping contracts. The ongoing demand for bold foliage plants in trade houseplants contributes to its sustained relevance in wholesale plant supply, supporting long-term commercial viability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCornus alba 'Nightfall' lends itself well to retail garden centre benches where its striking leaf and stem colours attract customer attention. Its structured form suits office environments and commercial interiors, providing a low-maintenance option that complements contemporary plant displays. The size and growth habit also make it a practical feature in gift-ready ranges, appealing to consumers seeking hardy container plants. Additionally, this cultivar thrives in interior installations with moderate light, adding seasonal variation and colour depth to mixed plant arrangements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant exhibits good shelf life under typical retail conditions, maintaining foliage health and stem vibrancy for prolonged display periods. It is appropriate for volume and repeat wholesale plant supply, given its uniform growth characteristics and ease of production in 19cm pots. Handling and transport processes are straightforward due to its compact habit and resilient stems, reducing damage risk during distribution. Consistency of presentation at the point of sale supports confident merchandising and aids in meeting customer expectations across multiple locations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCornus alba 'Nightfall' requires moderate care routines, with straightforward pruning and watering that aligns well with retail and commercial maintenance capabilities.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar tolerates a range of light conditions, thriving in full sun to partial shade, which benefits mixed indoor lighting environments common in interiors and retail spaces.  \u003c\/li\u003e\n\u003cli\u003eIts watering tolerance supports resilience to inconsistent care, enhancing survival rates in various trade houseplant settings.  \u003c\/li\u003e\n\u003cli\u003eThe densely branched, upright growth habit maximises display efficiency on nursery benches and retail shelves.  \u003c\/li\u003e\n\u003cli\u003eThis plant is commercially suitable across retail garden centres, interior landscaping projects, and wholesale plant supply operations due to its versatility and appeal.  \u003c\/li\u003e\n\u003cli\u003eIt withstands handling and transportation effectively, facilitating bulk distribution and in-store presentation with minimal damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is controlled primarily in foliage tone and stem intensity, allowing consistent quality while retaining ornamental appeal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 50cm","offer_id":57320642937158,"sku":"655-50cm-19cm-can-35","price":9.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/E3E19C45C573DC77940678A08BA7C4031B30A76A2314FC79FED39710FABF5DCF_33e5a7f9-46e9-4ae8-8e3a-a8a3438512a6.jpg?v=1789205429","url":"https:\/\/wholesaleplantshop.co.uk\/products\/cornus-alba-nightfall-50cm-19cm-pot-655","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}