{"product_id":"codiaeum-wilma-55cm-17cm-pot","title":"Codiaeum Wilma 55cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCodiaeum Wilma is a striking cultivar of the Croton family, renowned for its vibrant and colourful foliage. With its compact growth habit and medium height of approximately 55cm, this plant offers excellent structure and visual appeal suitable for a range of interior environments. Its variegated leaves, featuring combinations of deep greens, reds, and oranges, make it a reliable choice within wholesale plant supply and trade houseplant ranges due to consistent quality and robust performance throughout production.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Codiaeum Wilma is distinctive for its glossy texture and richly variegated hues, which create high-impact displays in retail or interiors settings. This cultivar exhibits a bushy and upright growth habit, maintaining a manageable shape that suits both shelf and floor placement. It adapts well to moderate indoor light conditions, thriving in bright indirect light but tolerating lower light to some degree. Codiaeum Wilma demonstrates moderate watering tolerance, able to cope with occasional variation in watering schedules without loss of vigour. This plant requires low to medium maintenance, which simplifies handling and encourages repeat purchases in retail environments. Additionally, its vibrant foliage ensures it remains a focal point in merchandising displays, supporting effective visual merchandising and impulse sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Codiaeum Wilma for its commercial reliability and consistent presentation across batches, an essential factor in wholesale plant supply. Natural variation in leaf colouration is controlled, providing each plant with unique character while meeting trade quality expectations. Its versatility makes it suitable across multiple channels, including houseplants, commercial interiors, and retail environments. Furthermore, ongoing consumer interest in colourful, easy-care foliage plants sustains its relevance as a staple within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCodiaeum Wilma is popular for placement on houseplant benches, where it benefits from bright, indirect light and is easily inspected by customers. It also performs well in office installations, adding colour and texture to desk areas and communal spaces with limited natural light. Interior displays in retail or commercial venues capitalise on its vibrant leaf colours to draw attention and add aesthetic value. Additionally, this plant fits effectively within gift-ready ranges due to its manageable size and attractive presentation, supporting seasonal sales and special offers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers excellent shelf life and durability under typical retail conditions, standing up well to handling stress and transport. It is well suited to volume and repeat wholesale supply, with batch uniformity promoting confidence among buyers and retailers. Handling considerations are minimal due to its robust stems and foliage, which show good resistance to mechanical damage. Consistency of presentation at point of sale is high, an important factor for trade houseplants intended for bulk sale or mixed displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCodiaeum Wilma requires a low to moderate care level that aligns well with both retail customer capabilities and commercial maintenance schedules.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light conditions from bright indirect light to moderate shade, increasing its placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to varied watering regimes, supporting survival even with intermittent attention in retail or office environments.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit facilitates efficient merchandising and display in both shelf and floor locations.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail, interiors, and wholesale plant supply channels due to consistent quality and visual appeal.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability are strong, reducing losses during distribution and enabling straightforward in-store display.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variation in foliage colour ensures each plant is distinctive while maintaining overall batch uniformity for trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 55cm","offer_id":56660035371334,"sku":"240296-55cm-17cm-cw-28","price":14.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x12741C4A5B09159F2262AF850249E08B7199CD4F_eae3b5cd-228e-4c56-89d4-498c5d3af141.jpg?v=1779908697","url":"https:\/\/wholesaleplantshop.co.uk\/products\/codiaeum-wilma-55cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}