{"product_id":"clematisi-ville-de-lyon-115cm-23cm-pot","title":"Clematis Ville de Lyon 115cm 23cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eClematis ‘Ville de Lyon’ is a robust and visually striking climbing cultivar admired for its elegant blooms and vigorous growth habit. Typically reaching heights of around 115cm when grown in a 23cm pot, this plant offers a compact yet substantial presence suitable for a variety of retail and commercial environments. Its reliable performance and attractive floral display make it a consistent favourite within wholesale plant supply and trade houseplants, delivering dependable quality and customer appeal across diverse sales channels.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThis clematis showcases deep, rich violet-blue flowers with a striking central tuft of creamy-white anthers, creating a vivid contrast that enhances its decorative value. The foliage is a lush green, ovate in shape with a finely textured surface, contributing to an appealing visual depth when not in bloom. It exhibits a natural climbing growth habit, with flexible stems well-suited to training on supports or trellises. Clematis ‘Ville de Lyon’ thrives best in bright, indirect light and can adapt to partial shade conditions, although prolonged low light should be avoided for optimal flowering. The plant demonstrates moderate drought tolerance but flourishes with consistent, well-drained watering routines, making it resilient to typical retail care variations. Maintenance is straightforward, requiring minimal pruning to manage shape and encourage bloom cycles, which simplifies handling in fast-paced retail environments. Its flowering predictability and attractive form support effective merchandising strategies, making it ideal for gift or seasonal plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Clematis ‘Ville de Lyon’ for its commercial reliability, displaying consistent bloom quality and growth rates across successive wholesale plant supply batches. The cultivar’s natural variation is controlled, with uniform flower colour and form, providing predictability critical for trade houseplants. Its versatility extends across retail garden centres, interior landscaping, and commercial plant schemes, ensuring broad market applicability. Furthermore, it maintains ongoing relevance due to sustained consumer interest in flowering climbers, securing an enduring position in core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis clematis is well-suited to retail garden centre benches, where its vivid floral display attracts consumer attention. It performs strongly in office installations and commercial interiors with bright ambient light, bringing seasonal interest without requiring excessive maintenance. Indoor display units and gift-ready plant ranges benefit from its compact size and flowering appeal, offering a premium option during key sales periods. Its adaptability to both indoor and sheltered outdoor locations further enhances placement flexibility within retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe shelf life of Clematis ‘Ville de Lyon’ under standard retail conditions is robust, enabling merchants to maintain stock quality through typical sales cycles. It is well-suited to volume and repeat wholesale supply due to consistent propagation standards and uniform container size. The plant’s sturdy stems and compact pot size facilitate efficient handling and transport, minimising damage risks in transit. Presentation at the point of sale remains uniform, with strong visual appeal that supports effective merchandising and consumer purchase decision-making.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClematis ‘Ville de Lyon’ requires moderate care with simple pruning and reliable watering protocols appropriate for retail and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting conditions, thriving best in bright, indirect light but showing resilience in partial shade environments common in interiors.  \u003c\/li\u003e\n\u003cli\u003eThe plant withstands irregular watering better than many flowering climbers, making it resilient to variable care routines often encountered in trade houseplants environments.  \u003c\/li\u003e\n\u003cli\u003eIts climbing growth habit and tidy presentation enhance merchandising possibilities, offering flexible display options on supports or in ornamental containers.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is highly suitable for wholesale plant supply, retail garden centres, and interior landscaping due to consistent quality and consumer appeal.  \u003c\/li\u003e\n\u003cli\u003eClematis ‘Ville de Lyon’ offers strong handling and transport durability, ensuring reduced damage risks and maintaining presentation standards in-store.  \u003c\/li\u003e\n\u003cli\u003eFlower colour and form are reliably consistent across production batches, with minimal natural variation, supporting predictable consumer expectations in wholesale and retail sectors.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 115cm","offer_id":55962434797894,"sku":"K503.18005S3-115cm-23cm-cvdl-38","price":19.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x05DDF9B444AF869DFCE0EB04ABB07F37998371D1.jpg?v=1770978343","url":"https:\/\/wholesaleplantshop.co.uk\/products\/clematisi-ville-de-lyon-115cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}