{"product_id":"clematis-vit-etoile-violette-75cm-17cm-pot","title":"Clematis vit Etoile Violette 75cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eClematis viticella ‘Etoile Violette’ is a vigorous and ornamental climbing plant valued for its prolific display of star-shaped, deep purple flowers. This cultivar offers a striking floral presence combined with a manageable growth habit, making it well suited to both garden and container cultivation. As a wholesale plant supply, it reliably performs across a range of trade houseplants and garden retail environments due to its robustness and consistent flowering habit.\u003c\/p\u003e\u003cp\u003eThe dark green foliage provides a dense, textured backdrop that enhances the vibrant blooms, creating visual interest throughout the growing season. Clematis viticella ‘Etoile Violette’ typically reaches around 75cm when supplied in a 17cm pot, making it a practical size for retail display and sale. Its adaptability and durable nature contribute to its dependable presence within nursery production and commercial supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Clematis viticella ‘Etoile Violette’ is a rich green with a slightly serrated texture, providing an attractive contrast to its vivid flowers. It has a strong, climbing growth habit with flexible stems, allowing it to be trained easily on supports or trellises. This cultivar tolerates full sun to partial shade, making it adaptable to a variety of indoor and outdoor lighting conditions. It is resilient to variable watering regimes, tolerating occasional drought as well as consistent moisture when required. Maintenance is relatively low, requiring only occasional pruning to maintain shape and promote flowering, which simplifies handling within retail settings. Additionally, the abundant flowering habit supports strong visual merchandising and attracts consumer attention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Clematis viticella ‘Etoile Violette’ for its predictable and consistent flowering across batches, ensuring reliable product quality for retail customers. While some natural variation may occur in flower intensity or leaf shape, this is generally well controlled in propagation. Its versatility allows it to be used in garden centres, commercial interiors, and specialty plant retailers, appealing to a broad customer base. The enduring popularity of climbing clematis cultivars, combined with the striking flower colour of ‘Etoile Violette’, maintains ongoing demand in core trade houseplant and outdoor plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis clematis cultivar is often placed in outdoor garden centre benches or patio plant displays where its climbing habit can be demonstrated on supports. It also performs well in office reception areas or interior retail installations where climbing plants are used to bring greenery into vertical spaces. The plant’s relatively compact size when supplied makes it suitable for gift-ready ranges and seasonally themed merchandising. In each setting, its vigorous flowering enhances customer attraction and sales conversion by providing a visually impressive product that is easy to showcase.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eClematis viticella ‘Etoile Violette’ has a good shelf life and maintains quality in typical retail environments when kept adequately watered and shaded. It is well-suited to volume wholesale plant supply given its consistent growth rates and seasonally reliable flowering. Handling and transport logistics are facilitated by its compact size and flexible stems, reducing damage during transit. At point of sale, the plant presents consistently with healthy foliage and abundant flower buds, supporting positive consumer purchasing decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClematis viticella ‘Etoile Violette’ requires moderate care with pruning to sustain vigour and flowering in retail and commercial maintenance contexts.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full sun to partial indoor shade, supporting versatile retail placement.  \u003c\/li\u003e\n\u003cli\u003eThe plant is resilient to varied watering routines, making it suitable for environments with inconsistent irrigation practices.  \u003c\/li\u003e\n\u003cli\u003eIts climbing and vigorous growth habit allows efficient merchandising on vertical displays and supports within trade houseplant collections.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it fits well across garden centres, commercial interiors, and wholesale plant supply operations due to broad customer appeal.  \u003c\/li\u003e\n\u003cli\u003eClematis viticella ‘Etoile Violette’ handles transport well, showing durability that ensures quality remains high throughout the supply chain.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity is minimal and controlled, helping maintain consistent presentation to retail end-users.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 75cm","offer_id":56203589812550,"sku":"p31625-75cm-17cm-cvev-42","price":7.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x2D90AA87CF885ECD2FDE38B5A39A501B0CBF77BD_402bef36-19e9-4d65-8780-29d4660f5865.jpg?v=1773747445","url":"https:\/\/wholesaleplantshop.co.uk\/products\/clematis-vit-etoile-violette-75cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}