{"product_id":"clematis-etoile-violette-40cm-11cm-pot-k101-37905b1","title":"Clematis Etoile Violette 40cm 11cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eClematis ‘Etoile Violette’ is a popular deciduous climber known for its striking violet-purple flowers that provide dramatic seasonal interest. This cultivar features star-shaped blooms with prominent yellow stamens that contrast beautifully against its lush green foliage. Growing to a manageable size, it reliably performs well in a range of environments, making it a dependable choice for wholesale plant supply and a valued addition to trade houseplants collections. Its adaptability and aesthetic appeal have ensured steady demand within both retail and commercial interiors sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Clematis ‘Etoile Violette’ is a rich green colour with a matte texture, offering a fresh and vibrant backdrop to its vivid flowers. It exhibits a climbing growth habit supported by twining stems, allowing for versatile structural display options such as trellises or container arrangements. This cultivar tolerates bright, indirect light as well as partial shade, making it suitable for various indoor and sheltered outdoor conditions. It demonstrates moderate watering tolerance, resilient against irregular care if allowed to dry lightly between waterings. Maintenance requirements are moderate; the plant benefits from regular pruning to promote healthy growth and flowering but is straightforward to handle in retail environments. Additionally, the prolific flowering habit enhances merchandising appeal, drawing consumer interest in both garden centres and interiors plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Clematis ‘Etoile Violette’ for its commercial reliability, as it maintains consistent flower quality and growth habit across supply batches. Natural variation in flower intensity can occur but is well managed through controlled propagation, supporting uniform presentation. Its versatility spans retail garden centres, commercial interiors, and gift-ready plant ranges, broadening potential sales channels. The cultivar’s ongoing popularity within core trade houseplants underscores its relevance, offering dependable margins and strong consumer recognition.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis clematis variety is ideally positioned on houseplant benches where its climbing habit and floral display catch the eye. In office or commercial settings, it performs well when displayed on trellises or against partitions, enhancing interior greenery schemes with vertical interest. The plant’s ability to thrive in indirect light conditions suits indoor environments such as reception areas and meeting rooms. Furthermore, its seasonal flowering makes it an attractive option for gift-ready ranges targeting special occasions and garden enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eClematis ‘Etoile Violette’ exhibits good shelf life in retail conditions, maintaining visual appeal over several weeks with standard care. Its suitability for volume or repeat wholesale supply is supported by steady availability from specialist licensed producers. Handling and transport are straightforward due to its compact 40cm pot size and robust stems, minimising damage risk. Consistency of presentation at point of sale is reliable, with uniform flowering and healthy foliage ensuring strong retail impact and customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe plant requires moderate care, making it suitable for retail customers with basic maintenance knowledge and commercial maintenance teams alike.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, thriving in both bright indirect light and partial shade in varied indoor environments.  \u003c\/li\u003e\n\u003cli\u003eWatering needs are flexible, as it shows resilience towards occasional under- or overwatering, enhancing its appeal in trade houseplants ranges.  \u003c\/li\u003e\n\u003cli\u003eIts climbing growth habit supports efficient merchandising on vertical displays and maximises space use in retail and interiors settings.  \u003c\/li\u003e\n\u003cli\u003eClematis ‘Etoile Violette’ is commercially suitable across retail, interiors, and wholesale plant supply markets due to consistent performance and aesthetic quality.  \u003c\/li\u003e\n\u003cli\u003eThe plant handles transit and in-store display well, reducing loss and maintaining presentation standards.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower hue is minimal and managed through propagation standards, ensuring homogeneity for trade customers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"11cm Pot \/ 40cm","offer_id":57202264113478,"sku":"K101.37905B1-40cm-11cm-cev-38","price":3.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/D321C62DDD97C3FB2A1D4A4F0ACB6DA5EDCED021749C3DC88C6A88F585D360EE.jpg?v=1787749771","url":"https:\/\/wholesaleplantshop.co.uk\/products\/clematis-etoile-violette-40cm-11cm-pot-k101-37905b1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}