{"product_id":"clematis-atr-willy-75cm-17cm-pot-k303-22705","title":"Clematis atr. Willy 75cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eClematis atr. 'Willy' is a vigorous and attractive climbing plant renowned for its robust flowering and reliable growth habit. This cultivar produces striking, bell-shaped flowers in soft shades of purple and lavender, which contrast beautifully with its fresh green foliage. Growing to an approximate height of 75cm when supplied in a 17cm pot, Clematis 'Willy' offers dependable performance within wholesale plant supply and trade houseplant ranges due to its consistent quality and strong visual appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Clematis 'Willy' is a vibrant green with a slightly textured surface, contributing to an appealing, lush appearance throughout the growing season. It exhibits a vigorous, climbing growth habit ideal for vertical display or trained supports, enhancing its versatility in retail environments. This clematis cultivar tolerates a range of light conditions, thriving in full sun to partial shade, though it performs best with bright indirect light indoors. It demonstrates moderate watering tolerance, with resilience to variable moisture levels as long as drainage is adequate. Maintenance is straightforward, with pruning required primarily to encourage flowering and manage size, making it manageable for retail staff and trade customers alike. Additionally, its compact size and attractive floral display make it an excellent option for merchandising in gift-ready plant ranges or seasonal promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Clematis 'Willy' for its commercial reliability and consistent flowering across supply batches, which supports dependable stock availability. Natural variation in flower colour intensity may occur but is well managed to maintain uniformity within wholesale plant supply. Its versatile growth habit suits multiple retail and commercial channels, including garden centres and interior plant display schemes. Clematis 'Willy' remains relevant within core trade houseplants due to ongoing demand for flowering climbers that combine ornamental value with ease of care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis clematis is well suited to retail display on houseplant benches where its flowering potential draws consumer interest. Its climbing form allows placement alongside trellis or other vertical supports in office installations, enhancing spatial interest without occupying floor space. It also performs reliably in interior retail displays designed to highlight flowering plants, as well as in gift-ready sections tailored for seasonal purchase. Each placement utilises its compact growth and floral appeal to maximise visual impact and consumer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eClematis 'Willy' exhibits strong shelf life and durability under typical retail conditions, maintaining foliage and flowers well when properly displayed. It is highly suited for volume and repeat wholesale supply, benefiting from consistent crop quality and manageable growth habit. Handling and transport are straightforward given its robust stems and moderate pot size, reducing damage risk in distribution. Presentation consistency at point of sale is reliably achieved thanks to its uniform growth and flowering characteristics.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003eClematis 'Willy' requires moderate care suitable for retail and commercial maintenance routines, making it accessible to a wide customer base. It tolerates a range of indoor light environments, from bright indirect to semi-shaded settings, enhancing its retail placement options. Watering tolerance relies on resilience to varied moisture conditions, with well-drained growing media essential for plant health. Its compact, climbing growth habit supports efficient merchandising and creative display opportunities. Commercially, it is well suited to retail, interiors, and wholesale plant supply channels, providing consistent quality and visual appeal. The plant’s sturdy structure offers ease of handling and resilience during transport and store display. Natural floral variation is present but controlled, ensuring consistent presentation across trade houseplants ranges.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 75cm","offer_id":57210005127494,"sku":"K303.22705-75cm-17cm-caw-32","price":9.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/1D6975624A44BE492DA538E6CF4D68CF43D3DC84D3989BDE7AB44BECB3DC2ABC_620ccf4c-ea3d-490f-9c33-c7b92d0fa20f.jpg?v=1787839846","url":"https:\/\/wholesaleplantshop.co.uk\/products\/clematis-atr-willy-75cm-17cm-pot-k303-22705","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}