{"product_id":"chrysanthemum-purple-27cm-23cm-pot-c23cl103","title":"Chrysanthemum purple 27cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eChrysanthemum purple is a popular cultivar within the Asteraceae family, known for its striking deep purple blooms and compact growth habit. This plant typically showcases vibrant, daisy-like flowers set against dense, dark green foliage, offering a lively contrast that appeals across various retail and interior settings. Its robust structure and reliable flowering performance make it a dependable choice for wholesale plant supply and trade houseplants, where consistency and visual appeal are essential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Chrysanthemum purple is a rich, dark green with a slightly textured surface that accentuates the brightly coloured flowers. It has a bushy growth habit, forming neat, rounded plants that are easy to display and manage in container settings. This cultivar tolerates a range of light conditions but thrives best in bright, indirect light, making it an adaptable option for indoor environments. It is reasonably resilient to varying watering regimes, capable of withstanding occasional drying out between waterings without compromising plant health. Maintenance requirements are moderate, with routine deadheading encouraging prolonged blooming periods, which supports ease of handling in retail environments. Additionally, its vibrant purple flowers have strong visual merchandising appeal and are well suited for gift-ready packaging or promotional displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value the Chrysanthemum purple for its consistent performance across different production batches, ensuring uniformity in colour and form that supports brand standards. Natural variation in flower size and intensity is well managed through controlled cultivation techniques, enhancing reliability without compromising aesthetic appeal. Its versatile nature allows it to be successfully incorporated across retail garden centres, commercial interiors, and trade houseplant ranges, meeting diverse customer needs. Furthermore, the enduring popularity of purple-flowered Chrysanthemums underlines its ongoing demand within core wholesale plant supply sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eChrysanthemum purple performs effectively on retail benches due to its compact form and bright flowers, attracting consumer attention and increasing sales potential. In office or commercial interior settings, it adds a splash of bold, natural colour, making spaces feel more vibrant and welcoming. This plant is also well suited to interior displays and gift-ready collections, where its bloom longevity and attractive presentation support customer convenience and impulse purchases. Its flexibility combined with resilience makes it a reliable choice in a range of trade environments, adding value to multiple retail formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Chrysanthemum purple in retail conditions is generally robust, with flowers maintaining good colour and foliage remaining fresh under typical indoor retail lighting. Its suitability for volume wholesale supply is enhanced by consistent crop quality and uniform pot sizes, which facilitate efficient stocking and display. Handling and transport considerations are manageable; the plant’s robust stems and compact foliage contribute to minimal damage during logistics. At point of sale, Chrysanthemum purple presents consistently well, ensuring that retailers can offer an attractive, market-ready product with minimal additional preparation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChrysanthemum purple requires moderate care, suited to retail and commercial maintenance where routine deadheading can prolong flowering.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates bright, indirect indoor lighting well, adapting to a range of mixed lighting environments commonly found in interiors.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to varied watering practices, tolerating occasional drying without loss of vigour or flower quality.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit supports efficient merchandising and makes it an ideal candidate for shelf and gift-range displays.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is well suited for retail, interiors, and wholesale plant supply, providing versatility across multiple trade sectors.  \u003c\/li\u003e\n\u003cli\u003eThe plant is durable during handling and transport, reducing damage and enhancing consistency at the point of sale.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variations in flower size and shade add unique appeal while maintaining overall crop uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 27cm","offer_id":57204811268422,"sku":"C23CL103-27cm-23cm-cp-34","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/FD22D87C50ABE4106449E92EAA46AFBDF0E7734D26C44E514C17CC5127CFEC00_fa9ef47c-c2e0-4049-b7fa-991e62820904.jpg?v=1787779648","url":"https:\/\/wholesaleplantshop.co.uk\/products\/chrysanthemum-purple-27cm-23cm-pot-c23cl103","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}