{"product_id":"chrysanthemum-indicum-23cm-12cm-pot","title":"Chrysanthemum indicum 23cm 12cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eChrysanthemum indicum, commonly known as the florist chrysanthemum, is a widely appreciated flowering plant within the Asteraceae family. It is recognised for its dense cluster of vibrant flowers atop sturdy, upright stems, making it a popular choice in both decorative and commercial settings. This species typically produces a bushy form with rich, dark green foliage that contrasts attractively with the variety of flower colours available. Chrysanthemum indicum performs reliably within wholesale plant supply due to its robust growth habit and consistent flowering, which aligns well with the requirements of trade houseplants and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Chrysanthemum indicum is characterised by its deep green colour and finely serrated edges, offering a textured and visually appealing backdrop to the plant’s flowers. It exhibits a compact, bushy growth habit, forming a dense and structurally sound plant that supports abundant flowering throughout the production cycle. This species tolerates a range of lighting conditions but performs best in bright, indirect light, making it adaptable to various indoor environments. Chrysanthemum indicum displays good watering tolerance, showing resilience to occasional variations in moisture levels without compromising overall health. It requires moderate maintenance, allowing for straightforward handling during retail merchandising and customer selection processes. Additionally, the species’ prominent floral display enhances its attractiveness on benches and display tables, making it commercially desirable for presentation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Chrysanthemum indicum for its commercial reliability and consistent performance across multiple production batches, ensuring supply chain stability. The plant displays controlled natural variation in flower colour and size that adds retail appeal while maintaining predictability for wholesale buyers. Its versatility across retail garden centres, office interiors, and commercial display ranges supports diverse merchandising strategies. Moreover, Chrysanthemum indicum retains ongoing demand due to its well-established position within core trade houseplant selections and seasonal floral presentations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eChrysanthemum indicum is well suited to retail garden benches, interior office plant schemes, and gift-ready plant displays due to its ornamental flowering and compact form. It thrives in these environments because it combines aesthetic value with manageable care requirements, allowing retailers to offer an attractive plant that appeals to end consumers. The plant’s sturdy structure and bright flowers make it an eye-catching feature in interior displays or seasonal markets. When placed in office or commercial interiors, it contributes to a fresh, lively atmosphere without requiring intensive maintenance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis chrysanthemum generally exhibits a good shelf life and durability under typical retail conditions, sustaining its flowers and foliage quality for extended periods. It is suitable for volume wholesale plant supply due to its reliable growth, predictable development times, and sturdy constitution during transportation. Handling and transport must account for the fragility of flower heads, but overall the plant's compact form minimises damage risk. Consistency of presentation at point of sale is maintained through careful crop management, ensuring plants meet customer expectations in both garden centre and interiors plant markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChrysanthemum indicum requires moderate care that is manageable within retail and commercial maintenance regimes, including controlled watering and regular deadheading.\u003c\/li\u003e\n\u003cli\u003eThe plant can tolerate bright indirect light as well as lower light conditions common in mixed indoor environments without significant decline.\u003c\/li\u003e\n\u003cli\u003eWatering tolerance is notable, as the species withstands periodic fluctuations in moisture without loss of vigour or appearance.\u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit enhances merchandising efficiency by enabling tight plant spacing and attractive display groupings.\u003c\/li\u003e\n\u003cli\u003eCommercial suitability extends across retail garden centres, indoor office environments, and wholesale plant supply networks.\u003c\/li\u003e\n\u003cli\u003eHandling and transportation are facilitated by the sturdy stems and compact form, reducing damage risk during transit and in-store display.\u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour and form is carefully managed to balance consumer appeal with commercial uniformity, supporting consistent product presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"12cm Pot \/ 23cm","offer_id":56693134754118,"sku":"overig12cm-23cm-12cm-ci-35","price":3.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/73EEE727DCC2EC7DF6E4251CEB646685A18DAD4C0FCC02AF7D8A56BB02604AFC.jpg?v=1780342054","url":"https:\/\/wholesaleplantshop.co.uk\/products\/chrysanthemum-indicum-23cm-12cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}