{"product_id":"chrysanthemum-elle-fleur-28cm-14cm-pot","title":"Chrysanthemum Elle Fleur 28cm 14cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eChrysanthemum Elle Fleur, offered in a 28cm height within a 14cm pot, is a popular cultivar well-regarded for its abundant flowering and vibrant display. This plant is characterised by dense, bushy growth and profuse blooms that provide consistent seasonal interest. Known for its robust nature, Chrysanthemum Elle Fleur performs reliably across wholesale plant supply and trade houseplant selections due to its adaptability and ease of maintenance throughout distribution and retail phases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Chrysanthemum Elle Fleur is a rich green with a slightly textured surface that complements its vivid flower colours, enhancing overall visual appeal. It presents a compact, rounded growth habit making it suitable for shelf and bench displays. This cultivar exhibits moderate tolerance to indoor light conditions, thriving under bright indirect light though capable of tolerating lower light levels. It shows resilience to varied watering regimes, with an ability to withstand occasional short periods of inconsistent moisture. Maintenance is straightforward, requiring minimal trimming, which simplifies handling in retail environments. Additionally, its vibrant blooms create strong merchandising impact, attracting customer attention in mixed plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eThis chrysanthemum is valued for its predictable and consistent quality, which is maintained across different wholesale supply batches. Where natural variation exists, it is well controlled to ensure uniformity in flower size and colour, aiding sales continuity. Its adaptability supports multiple sales channels ranging from garden centres to commercial interiors, fulfilling the requirements of diverse trade houseplants portfolios. Ongoing consumer interest in brightly flowering pot plants ensures Chrysanthemum Elle Fleur’s place within core wholesale assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eChrysanthemum Elle Fleur is ideally placed on houseplant benches where its vibrant flowers brighten the retail environment. It performs well in office settings benefiting from indirect lighting and contributing seasonal colour. Interior plant displays can be enhanced by this plant’s compact form and visual appeal, encouraging impulse sales. Additionally, it suits gift-ready plant ranges due to its attractive presentation and immediate impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe plant demonstrates a reliable shelf life and maintains its aesthetic quality under typical retail conditions. It is well suited to volume and repeat wholesale plant supply, ensuring consistent availability for buyers. Handling and transport considerations are straightforward due to its sturdy stems and compact habit, reducing damage risk. Presentation consistency at point of sale is generally high, facilitating confident merchandising without extensive plant preparation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level for Chrysanthemum Elle Fleur is moderate, requiring straightforward maintenance compatible with retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting, performing best under bright indirect light but adapts to lower light situations typical of trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, with the plant resisting periods of uneven moisture that can occur during supply chain processes.  \u003c\/li\u003e\n\u003cli\u003eIts compact, rounded growth habit improves merchandising efficiency, fitting well into mixed plant displays and bench spaces.  \u003c\/li\u003e\n\u003cli\u003eCommercially, this plant is suitable across wholesale plant supply, retail garden centres, and decorative interiors channels.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are optimised for transport and in-store display, minimising losses and maintaining product quality upon delivery.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower size or intensity is minimal and controlled, supporting consistent consumer expectations within the trade.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"14cm Pot \/ 28cm","offer_id":56743619461446,"sku":"Elle F Rossi-28cm-14cm-cef-38","price":3.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0C7BEFAED1AF7941D71EE24093324AB92CF8C27524196E97D88A43E2502A3240.jpg?v=1780915504","url":"https:\/\/wholesaleplantshop.co.uk\/products\/chrysanthemum-elle-fleur-28cm-14cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}