{"product_id":"chrysanthemum-berlise-23cm-12cm-pot","title":"Chrysanthemum Berlise 23cm 12cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eChrysanthemum Berlise is a popular cultivar within the diverse Chrysanthemum genus, valued for its vibrant and abundant blooms as well as its robust growth characteristics. This variety typically produces striking flowers in rich hues that add colour and texture to any plant collection or retail display. Its compact growth habit and reliable flowering cycle make it an excellent choice for inclusion in wholesale plant supply and trade houseplants, ensuring consistent quality and visual appeal for retailers and commercial interior designers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eChrysanthemum Berlise features dark green, finely textured foliage that provides an attractive contrast to its bright, densely packed flowers. Its naturally bushy growth habit forms a neat, rounded structure, which is ideal for both standalone display and multi-plant arrangements. This cultivar performs well under a range of light conditions, tolerating bright indirect light and moderate shade, making it adaptable for indoor environments. It shows good resilience to varying watering routines, surviving short periods of drought and maintaining vigour with regular care. Maintenance requirements are moderate; deadheading spent blooms supports prolonged flowering but is not critical for retail presentation. The plant’s compact form and uniform appearance facilitate efficient shelving, transport, and merchandising in retail settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Chrysanthemum Berlise for its commercial reliability, with plants exhibiting consistent bloom quality and overall health across supply batches. Natural variation is well managed, ensuring uniformity in flower colour and size, which is important for visual merchandising. Its versatility is notable, fitting seamlessly into retail garden centres, interior plant schemes, and wholesale plant supply networks. Continued demand persists due to its decorative appeal and the year-round suitability of this cultivar within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eChrysanthemum Berlise suits a variety of retail and commercial environments, including garden centre benches, office installations, and retail floor displays. In garden centres, its colour and compact form attract consumer attention and support seasonal gifting ranges. It performs well in offices and interior commercial settings where indirect light is common, enhancing plant displays without demanding excessive maintenance. The cultivar’s presentation works well in gift-ready pots or as part of mixed container compositions, broadening its appeal across different customer segments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life and durability under typical retail conditions, retaining both foliage and flower quality for extended periods. It is well suited for repeated volume wholesale plant supply, maintaining performance and consistency from nursery to point of sale. Handling and transport stress is generally minimal due to its sturdy stems and compact growth, though care should be taken to avoid flower damage during transit. The uniform presentation of the Chrysanthemum Berlise ensures attractive merchandising opportunities with minimal sorting, streamlining retail displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChrysanthemum Berlise requires a moderate level of care, ideal for retail and commercial maintenance environments with routine deadheading enhancing longevity.  \u003c\/li\u003e\n\u003cli\u003eIts light tolerance includes bright indirect and moderate shade, allowing flexible use in diverse indoor settings within trade houseplants ranges.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to varying watering schedules, recovering well from occasional under or overwatering episodes common in retail care.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit supports efficient shelving and display, making it highly suitable for space-conscious retail layouts.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially appropriate for retail garden centres, interiors plant schemes, and broader wholesale plant supply channels across the UK.  \u003c\/li\u003e\n\u003cli\u003eRobust handling and transport durability reduce risk of damage, ensuring quality presentation at the point of sale and consistent customer satisfaction.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour and size is minimal and well-controlled, maintaining uniformity critical for effective merchandising and trade reliability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"12cm Pot \/ 23cm","offer_id":56696061657414,"sku":"chrys09-23cm-12cm-cb-35","price":1.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3B96837EA466083127EC21FAAABB30B6A7DF965AA16E4225169FF2DA2E6C0B96_e4222897-9276-4193-b74e-e087eb33d41e.jpg?v=1780370018","url":"https:\/\/wholesaleplantshop.co.uk\/products\/chrysanthemum-berlise-23cm-12cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}