{"product_id":"catharanthus-soir-e-cerise-white-eye-20cm-13cm-pot","title":"Catharanthus Soirée Cerise White Eye 20cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCatharanthus Soirée Cerise White Eye is a vibrant cultivar within the Catharanthus genus, commonly known as Madagascar periwinkle. This plant features striking cerise-pink flowers with a distinctive white eye at the centre, making it visually appealing for a variety of retail and commercial interior settings. It is typically offered in 13cm pots with a 20cm height, presenting a compact and well-balanced growth habit that suits wholesale plant supply and trade houseplants effectively.\u003c\/p\u003e\u003cp\u003eThis cultivar reliably performs well in both indoor and sheltered outdoor environments due to its robust nature and manageable size. Catharanthus Soirée Cerise White Eye grows uniformly with dense, glossy foliage that adds further decorative value beyond its blooms. It is well-suited for commercial environments where consistent quality and appearance are essential for trade houseplants and volume retail.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Catharanthus Soirée Cerise White Eye is a rich green colour with a smooth, glossy texture that complements the striking flower colours perfectly. This cultivar maintains a neat, rounded growth habit, offering a compact structure ideal for retail and display purposes. It tolerates bright indirect light well and adapts effectively to varying indoor light conditions typically encountered in offices or homes.\u003c\/p\u003e\u003cp\u003eWatering resilience is a notable attribute, as this plant withstands short periods of dryness without immediate stress, which helps in environments with varying care routines. Maintenance requirements are generally low, enabling ease of handling in retail conditions where minimal intervention is beneficial. Additionally, the flowers maintain their colour and form over an extended period, enhancing merchandising appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Catharanthus Soirée Cerise White Eye for its commercial reliability, consistently producing uniform flower colour and foliage density across supply batches. Any natural variation in flower intensity or leaf size is controlled, ensuring product uniformity for trade houseplants. The plant’s versatility allows it to be used in multiple channels, including garden centres, supermarket plant sections, and commercial interior displays, responding well to different merchandising formats.\u003c\/p\u003e\u003cp\u003eOngoing demand is supported by its vibrant floral display and low maintenance profile, qualities that keep this cultivar relevant in core trade houseplant ranges. Wholesale suppliers benefit from its robustness and consistent shelf appeal, supporting repeat business and customer loyalty.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCatharanthus Soirée Cerise White Eye is typically placed on houseplant benches, in garden centre bedding plant sections, or featured within interior landscaping projects. Its vibrant flowers perform well in bright windowsills, office reception areas, and pot plant gift ranges thanks to the plant’s compact size and continuous flowering habit. The balanced form and colourful blooms make it a popular choice for high-visibility retail displays and interior planting schemes aimed at brightening commercial spaces.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar demonstrates strong shelf life and durability under standard retail conditions, maintaining its floral and foliar appeal throughout typical sales periods. It is well suited to volume wholesale plant supply, supporting efficient transport and handling with minimal damage risk. Merchandisers find it straightforward to display thanks to its uniform shape and stable growth habit, which also aids in maintaining consistent presentation at point of sale. Catharanthus Soirée Cerise White Eye’s adaptability allows it to perform reliably across different retail environments and local climate variations within the UK.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCatharanthus Soirée Cerise White Eye requires low to moderate care, suited for both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light levels, thriving best in bright but indirect locations typical of many retail and interior environments.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar demonstrates resilience to varied watering routines, providing robustness in mixed care conditions often seen in wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eIts compact, rounded growth habit supports efficient merchandising and maximises display space in retail or commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable for garden centres, supermarkets, and commercial interior plant suppliers due to its reliable flowering and decorative appeal.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport are simplified by the plant’s sturdy structure and firm root system, reducing losses during logistics and in-store positioning.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower shade or leaf size is minimal and managed, ensuring batch consistency and customer satisfaction within trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 20cm","offer_id":56916497170758,"sku":"CATSOIRED-20cm-13cm-csecwe-50","price":1.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/5BC39343311F0D04A7B24E35E205C94DCCEA5633EC692598B7ED9190C02BA89D.jpg?v=1783323726","url":"https:\/\/wholesaleplantshop.co.uk\/products\/catharanthus-soir-e-cerise-white-eye-20cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}