{"product_id":"callicarpa-pearl-glam-55cm-17cm-pot","title":"Callicarpa Pearl Glam 55cm 17cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eCallicarpa Pearl Glam, commonly known as beautyberry, is a striking deciduous shrub admired for its dramatic clusters of iridescent purple berries and fine-textured foliage. Typically reaching around 55cm in height when supplied in a 17cm pot, this cultivar delivers consistent visual impact with its compact and well-structured growth habit. Its reliable performance makes it a popular choice within wholesale plant supply and trade houseplants, offering garden centres, retailers, and commercial plant suppliers an attractive and manageable option that appeals to customers seeking distinctive seasonal interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Callicarpa Pearl Glam presents as bright green with a delicate, slightly serrated texture that complements the vibrant clusters of pearl-like purple berries. It maintains a tidy, upright growth habit, which ensures ease of placement in both retail and interior environments. This cultivar tolerates a wide range of light conditions, thriving in partial shade to full sun indoors, which enhances its adaptability across different display settings. It exhibits resilience to varied watering routines, showing moderate drought tolerance without compromising visual quality. Low-maintenance care requirements and manageable growth rates make this plant attractive for handling and merchandising in busy retail environments. Additionally, the unique berry clusters provide a strong merchandising focal point and encourage impulse purchases during seasonal displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Callicarpa Pearl Glam for its dependable crop consistency and attractive presentation across supply batches, ensuring confidence in stock replenishment and retail display. While some natural berry colour variation may occur, this is carefully managed to maintain uniform appeal. Its versatility supports a broad spectrum of uses, including garden centres, interior design projects, and commercial plant schemes, reinforcing its status within core trade houseplants. Ongoing demand is driven by its distinctive appearance and seasonal relevance, making it a valuable addition to wholesale plant supply portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eCallicarpa Pearl Glam suits retail spaces such as houseplant benches, garden centre displays, and gift plant ranges, where its vivid berries create visual interest and help drive sales. It also performs well in office installations and commercial interiors, providing seasonal colour without requiring intensive care. Its compact size and neat form make it particularly suited to smaller interior planters or stand-alone pots in reception areas. As a focal plant or part of mixed displays, Pearl Glam attracts attention and complements a range of merchandising strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis plant offers robust shelf life and durability under typical retail conditions, with berries retaining their colour and foliage remaining healthy through standard display periods. Its moderate size and sturdy stems facilitate efficient stacking, transport, and presentation, supporting volume and repeat wholesale supply demands. Callicarpa Pearl Glam’s consistent structure and reliable berry development ensure uniform presentation at point of sale, easing buyer confidence and simplifying stock rotation. Handling is straightforward due to its manageable growth habit and resilience during transit, reducing loss rates and improving overall supply chain efficiency.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cp\u003e• Callicarpa Pearl Glam requires low to moderate care, suitable for retail and commercial maintenance without complex routines.  \u003c\/p\u003e\n\u003cp\u003e• The species tolerates a range of indoor light conditions, from partial shade to bright indirect light, supporting versatile display options.  \u003c\/p\u003e\n\u003cp\u003e• It shows moderate watering tolerance, resilient to occasional fluctuations without detrimental effects on appearance.  \u003c\/p\u003e\n\u003cp\u003e• Compact and upright growth habit enhances merchandising efficiency, allowing effective use of retail shelf space.  \u003c\/p\u003e\n\u003cp\u003e• The plant is commercially suitable across retail, interiors, and wholesale plant supply sectors due to its consistent quality and seasonal appeal.  \u003c\/p\u003e\n\u003cp\u003e• Durable stems and resilient foliage contribute to reliable handling, transport, and in-store display longevity.  \u003c\/p\u003e\n\u003cp\u003e• Managed natural berry colour variation ensures visual consistency, reinforcing confidence in trade houseplants for volume purchasing.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 55cm","offer_id":57003202019654,"sku":"cabmsP17-55cm-17cm-cpg-35","price":6.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/CBEEFE70AC2F7A1B6BB57806332AE1BAFE38B66CC1BE9E87B7C91497CF8A133E.jpg?v=1784800326","url":"https:\/\/wholesaleplantshop.co.uk\/products\/callicarpa-pearl-glam-55cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}