{"product_id":"callicarpa-bod-profusion-70cm-19cm-pot-skcal19profub","title":"Callicarpa bod. Profusion 70cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCallicarpa bodinieri 'Profusion' is a deciduous shrub renowned for its striking display of vibrant purple berries in autumn. This cultivar typically reaches around 70cm in height when supplied in a 19cm pot, making it an ideal size for retail and interior planting schemes. Its compact growth habit combined with visual appeal ensures reliable performance within wholesale plant supply and trade houseplant ranges, providing customers with an attractive and manageable addition to their plant selections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Callicarpa bodinieri 'Profusion' is a medium green with a slightly serrated texture, offering a lush backdrop to its standout fruiting display. It has a bushy and rounded growth habit, which lends structural interest and versatility in planting schemes. This species thrives in full sun to partial shade, showing considerable adaptability for indoor environments with moderate light. It demonstrates good tolerance to varied watering routines, reflecting resilience in both retail and commercial settings where care levels may fluctuate. Maintenance is straightforward, with pruning mainly required to shape and remove ageing wood, making it easy to handle and display in retail environments. Additionally, its spectacular autumn fruit adds seasonal retail appeal, enhancing merchandising opportunities during key sales periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Callicarpa bodinieri 'Profusion' for its commercial reliability and consistent performance across supply batches, which is crucial for repeat wholesale plant supply. Natural variation in berry density and leaf colour is effectively controlled to maintain uniformity while allowing some seasonal character. Its versatility spans retail garden centres, interior plant displays, and commercial landscaping, aligning well with core trade houseplants ranges. The ongoing demand for colourful, low-maintenance shrubs ensures that this cultivar remains relevant and attractive to a broad customer base.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar suits a variety of retail, office, and commercial settings due to its manageable size and seasonal interest. It performs well on houseplant benches where its colourful fruit can attract customer attention and encourage impulse purchase. It also adapts effectively to office installations and interior plant displays, where moderate light and stable conditions support its health. Its compact habit and ornamental appeal make it an excellent choice for gift-ready ranges, particularly during autumn and winter, when its vivid berries add decorative value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eCallicarpa bodinieri 'Profusion' displays a durable shelf life under typical retail conditions, retaining aesthetic quality through peak sales periods. It is well suited for volume and repeat wholesale plant supply because of its consistent growth and visual traits. Handling and transport are straightforward due to its compact form and robust stems, reducing damage risk during logistics. Consistency of presentation at point of sale is maintained through controlled nursery production methods, ensuring a reliable product for retailers and commercial interior plant suppliers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCallicarpa bodinieri ‘Profusion’ requires moderate care, making it suitable for retail environments where maintenance varies.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light levels from full sun to partial shade, supporting diverse indoor and outdoor retail settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant's water tolerance provides resilience against irregular watering typical of commercial and retail conditions.  \u003c\/li\u003e\n\u003cli\u003eIts rounded, compact growth habit facilitates efficient merchandising and maximises display potential on benches and shelves.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail garden centres, interiorscape projects, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eHandling durability reduces losses during transport and in-store display, supporting profitable stock management.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in berry production is managed to deliver consistent quality while preserving horticultural interest.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 70cm","offer_id":57217182826822,"sku":"SKCAL19PROFUB-70cm-19cm-cbp-38","price":17.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/F847652B48349E4628986F42210CBD7DF52A6CD7FAF781352449F0B8113B62CE_1a69b16e-013b-425a-b5d1-8463149c54f5.jpg?v=1787932076","url":"https:\/\/wholesaleplantshop.co.uk\/products\/callicarpa-bod-profusion-70cm-19cm-pot-skcal19profub","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}