{"product_id":"callicarpa-bod-profusion-65cm-19cm-pot","title":"Callicarpa bod. Profusion 65cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCallicarpa bod. ‘Profusion’ is a compact deciduous shrub known for its striking clusters of vibrant purple berries that appear late in the season, providing a distinctive ornamental feature in garden and indoor displays. Typically reaching around 65cm in height when supplied in a 19cm pot, this cultivar offers a dense, well-branched growth habit that lends itself well to consistent wholesale plant supply. Its reliable performance and manageable size make it an excellent choice for trade houseplants, appealing to retailers and commercial interiors suppliers seeking plants with attractive visual interest and ease of maintenance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Callicarpa bod. ‘Profusion’ is characterised by medium to dark green leaves with a slightly ovate shape and a textured surface that enhances its overall appeal. This cultivar exhibits a compact, rounded growth habit, which remains tidy and well-proportioned throughout the growing season. It demonstrates good adaptability to bright, indirect light conditions commonly found in indoor environments, though it prefers some sunlight for optimal berry development. The plant shows resilience to varying watering routines, tolerating occasional drying out between waterings without significant stress. Its low maintenance requirements and robustness facilitate straightforward handling and merchandising in retail settings. Additionally, the intense berry colouration is a key merchandising point, drawing consumer attention in display units.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Callicarpa bod. ‘Profusion’ for its commercial reliability, with consistent performance and visual quality maintained across supply batches. Controlled natural variation in berry density and foliage size ensures a balanced product range suitable for varied customer preferences. The plant’s versatility allows it to feature effectively across retail garden centres, commercial interiors, and interior display channels, meeting a range of market demands. Ongoing demand is supported by its ornamental berry appeal and manageable size, making it a staple within core trade houseplant offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCallicarpa bod. ‘Profusion’ is suitable for retail bench displays, office installations, and interior display arrangements where its compact form and bright berries complement surrounding plant groupings. In garden centre environments, it provides an attractive seasonal option on benches or within mixed shrubs sections. Its ability to perform well in indirect light makes it a strong candidate for commercial office settings where natural light may be limited but seasonal colour is desired. Furthermore, its sturdy nature ensures it remains presentable in gift-ready or impulse purchase ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers a commendable shelf life under typical retail conditions, maintaining berry colour and leaf health for extended periods. It is well suited for volume and repeat wholesale plant supply due to its consistent growth habit and reliable berry development. Handling and transportation are facilitated by its compact size and sturdy branches, which reduce damage risk during transit. Presentation quality at the point of sale is consistently high, supported by vigorous growth and uniform berry display, enhancing consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCallicarpa bod. ‘Profusion’ requires a moderate care level, suitable for retail and commercial maintenance routines without specialised intervention.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing best in bright, indirect environments common in indoor and sheltered retail locations.  \u003c\/li\u003e\n\u003cli\u003eThe plant is resilient to irregular watering, adapting well to fluctuating moisture levels without rapid decline.  \u003c\/li\u003e\n\u003cli\u003eIts compact, well-branched growth habit supports efficient merchandising and display by maximising visual impact within small floor space.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail garden centres, wholesale plant supply chains, and commercial interiors markets.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics ensure durability during transport and in-store presentation, reducing losses due to damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in berry clusters and leaf size is managed to maintain consistency while offering visual interest across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 65cm","offer_id":56696124768582,"sku":"cabvgpP19-65cm-19cm-cbp-38","price":11.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/9E44CC5A90AC27F399FB7846C2FE57DA5E347C4DB286EDCA458A49D220E90EFC.jpg?v=1780375881","url":"https:\/\/wholesaleplantshop.co.uk\/products\/callicarpa-bod-profusion-65cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}