{"product_id":"callicarpa-bod-profusion-60cm-19cm-pot","title":"Callicarpa bod. Profusion 60cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCallicarpa bod. ‘Profusion’ is a deciduous shrub valued for its striking autumnal display of vivid purple berries. This cultivar typically reaches around 60cm in height when supplied in a 19cm pot, making it a compact and versatile choice for various planting schemes. Known for its reliable performance and distinctive ornamental qualities, Callicarpa bod. ‘Profusion’ is a consistent favourite within wholesale plant supply, offering stability across trade houseplants ranges.\u003c\/p\u003e\u003cp\u003eIts small, ovate leaves turn attractive shades of yellow before leaf drop, setting off the clusters of berries that provide strong visual interest well into late autumn and early winter. This cultivar’s tidy, rounded growth habit allows it to fit easily into mixed borders, seasonal displays, or as a standalone specimen in commercial interiors. The reliable fruiting and manageable size contribute to its dependable supply and strong presence within wholesale and retail trade environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Callicarpa bod. ‘Profusion’ is a rich green with a broad, ovate texture that complements the vibrant berry clusters. The plant displays a neat, compact growth habit with a rounded structural form that is suitable for both indoor and outdoor conditions. It thrives best in full sun to partial shade, showing adaptable light tolerance that can suit varied indoor environments. Callicarpa bod. ‘Profusion’ exhibits resilience to irregular watering, demonstrating moderate drought tolerance once established. The maintenance level is low, requiring minimal pruning and care, which facilitates ease of handling in high-turnover retail settings. Additionally, its striking purple berries serve as a key merchandising point that attracts customer attention towards seasonal and gift-ready ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Callicarpa bod. ‘Profusion’ due to its commercial reliability and consistent berry production across supply batches. While some natural variation in berry abundance and leaf colour may occur, these are controlled through careful propagation and cultivation practices. This plant’s versatility makes it suitable for a broad range of retail environments including garden centres, interiors, and commercial landscaping projects. Its ongoing demand reflects a keen interest for colourful, low-maintenance shrubs in trade houseplants ranges, particularly in periods when berry display is sought after to enhance seasonal offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCallicarpa bod. ‘Profusion’ performs well on outdoor retail benches, where its berry clusters create strong visual appeal that encourages seasonal sales. It is also well-suited for office plant arrangements or commercial interiors where compact, eye-catching specimens are required for decorative schemes. The plant’s moderate size and neat form allow for easy integration into interior displays or gift-ready collections, positioning it as an attractive option for multiple retail channels. Furthermore, its extended berry presence supports prolonged display effectiveness, ensuring stock maintains retail appeal across several weeks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits a good shelf life and durability under typical retail conditions, retaining fruit and foliage quality during transportation and display. Callicarpa bod. ‘Profusion’ is well suited for volume supply due to its manageable size and consistent growth characteristics, allowing for efficient handling and merchandising. Careful packing and transport maintain plant quality, ensuring consistent presentation at point of sale. The plant’s robust nature supports resilience to typical retail handling, fulfilling the demands of wholesale plant supply and diverse trade houseplants requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCallicarpa bod. ‘Profusion’ requires low maintenance, making it suitable for retail and commercial environments with limited staff time.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light levels, from full sun to partial shade, that accommodate variable indoor and outdoor retail spaces.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to inconsistent watering, supporting survival in mixed care routines commonly found in wholesale and retail settings.  \u003c\/li\u003e\n\u003cli\u003eIts compact, rounded growth habit optimises merchandising and maximises display efficiency on retail benches and interiors.  \u003c\/li\u003e\n\u003cli\u003eThe shrub is commercially suitable across retail garden centres, commercial interiors, and large-scale wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eIt withstands transport and handling stresses well, retaining an appealing appearance that enhances in-store display longevity.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is minimal, with controlled berry production ensuring a reliable and attractive product batch to batch.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 60cm","offer_id":56981449900358,"sku":"CALLIPROFUP19-60cm-19cm-cbp-38","price":14.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/4D6888F3688808D43A6E9787D05BB265B05C3DDD88855A205BDE46F968AA0E6A.jpg?v=1784535170","url":"https:\/\/wholesaleplantshop.co.uk\/products\/callicarpa-bod-profusion-60cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}