{"product_id":"callicarpa-bod-profusion-45cm-17cm-pot","title":"Callicarpa bod. Profusion 45cm 17cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eCallicarpa bod. 'Profusion', commonly known as Beautyberry, is a deciduous shrub famed for its striking clusters of vibrant purple berries that persist well into the autumn months. This cultivar typically reaches a height of around 45cm when supplied in a 17cm pot, making it a compact and manageable choice for various retail or commercial applications. Its reliable growth characteristics and distinctive ornamental appeal make it a consistent performer within wholesale plant supply and trade houseplants ranges, meeting the expectations of garden centres and interior plant distributors alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Callicarpa bod. 'Profusion' presents a rich green colour with a slightly serrated texture, providing a lush backdrop to the standout berry clusters. It develops a well-branched, bushy growth habit that lends structural interest and maintains a neat, compact form ideal for display. This cultivar shows good adaptability to varying light conditions, tolerating bright indirect light as well as partial shade, making it suitable for indoor environments. It exhibits reasonable resilience to fluctuating watering routines, though consistent moisture supports the best berry display. Maintenance is straightforward, requiring minimal pruning to preserve shape, which favours retail handling and display longevity. An additional merchandising benefit is the visual impact of the vivid purple berries, which attract customer attention and enhance seasonal appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Callicarpa bod. 'Profusion' for its commercial reliability and consistent quality across supply batches, ensuring dependable stock availability. Naturally occurring variation in leaf size and berry abundance is typically well-managed through cultivation standards, allowing buyers to offer a uniform product. Its versatility extends across retail garden centres, commercial interiors, and gift plant ranges, providing broad market appeal. Continued demand reflects its unique appearance and adaptability, securing its relevance in core trade houseplant inventories.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar performs exceptionally well as a retail bench plant in garden centres, where its vivid berry clusters enhance visual merchandising and seasonal interest. It is also suitable for office and interior commercial installations, particularly in areas receiving moderate natural light, as it adds both colour and texture to indoor plant schemes. Callicarpa bod. 'Profusion' is frequently incorporated into gift-ready displays due to its manageable size and year-round decorative potential. Its combination of foliage and berries makes it an attractive focal point in interior plant mixes or as a standalone feature.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eCallicarpa bod. 'Profusion' displays good shelf life and maintains berry colouration well under standard retail conditions, contributing to prolonged consumer appeal. Its compact growth and reliable supply consistency make it highly suitable for volume or repeat wholesale orders. Handling and transport are facilitated by sturdy stems and dense branching, which reduce damage during distribution. At point of sale, the plant typically presents as a uniform and visually striking specimen, supporting efficient merchandising and customer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCallicarpa bod. 'Profusion' requires a moderate care level, balancing moisture maintenance with low pruning demands suitable for retail and commercial upkeep.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar exhibits strong light tolerance, thriving in a range of indoor environments from bright indirect light to shaded locations.  \u003c\/li\u003e\n\u003cli\u003eIts watering tolerance supports resilience under non-intensive irrigation schedules, making it suited to varied care routines.  \u003c\/li\u003e\n\u003cli\u003eThe dense, compact bushy growth habit optimises display density and merchandising efficiency in retail environments.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is well-suited to retail garden centres, interiors plant suppliers, and wholesale plant supply operations seeking reliable trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and sturdy form ensure ease of handling during transport and reduce losses during in-store display.  \u003c\/li\u003e\n\u003cli\u003eNatural variation, particularly in berry abundance, is controlled through cultivation practices, providing consistent quality for trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":57003201855814,"sku":"cabprofP17-45cm-17cm-cbp-38","price":5.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/CE815751ABC551A48B878F3B57D7104EAE5FA0B2E8B722709D5E335A83E08A97.jpg?v=1784800310","url":"https:\/\/wholesaleplantshop.co.uk\/products\/callicarpa-bod-profusion-45cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}