{"product_id":"callicarpa-bod-profusion-105cm-27cm-pot","title":"Callicarpa bod. Profusion 105cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCallicarpa bod. ‘Profusion’ is a striking deciduous shrub known for its vivid berry clusters, which provide a distinctive ornamental appeal in garden and interior planting schemes. This cultivar typically reaches around 105cm in height, making it a manageable size for a variety of display environments. The plant’s vibrant purple berries appear on bare stems in autumn and early winter, offering a prolonged season of interest and excellent consumer appeal. It performs reliably within wholesale plant supply and trade houseplant ranges due to its consistent growth pattern, ease of transport, and robustness in bulk handling.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Callicarpa bod. ‘Profusion’ is medium-green, ovate, and slightly serrated, providing a textured backdrop that contrasts effectively with its intense berry colour. Its branching habit results in a compact, upright structure that enhances display versatility and shelf presence. While the plant thrives best in full sun to partial shade, it demonstrates considerable adaptability under indoor lighting conditions, tolerating lower light situations typically encountered in retail or commercial interiors. This cultivar is moderately tolerant of watering fluctuations, showing resilience under varied care routines without significant stress. Maintenance demands remain low, making it suitable for automated or minimal attention settings common in wholesale environments. Additionally, its highly decorative fruiting clusters add year-round merchandising appeal, making it a popular choice for seasonal promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Callicarpa bod. ‘Profusion’ for its commercial reliability, with consistent fruiting and foliage quality maintained across supply batches. The natural variation in berry density and leaf size is manageable and contributes to an authentic, attractive appearance without compromising uniformity. It demonstrates considerable versatility, fitting successfully into retail garden centres, interiors plant schemes, and commercial landscaping projects. The ongoing consumer demand for visually distinctive, low-maintenance plants ensures this cultivar remains a staple within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCallicarpa bod. ‘Profusion’ suits a variety of retail settings, including garden centre display benches, seasonal gift plant areas, and interior office installations. The plant’s bright berries catch the eye in point-of-sale displays, making it a strong performer for impulse purchases. In commercial interiors, it adds seasonal interest without requiring intensive maintenance, thriving in well-lit indoors with occasional watering. Its manageable size ensures it fits neatly on benches or shelves without overwhelming the available space, enhancing overall retail presentation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eWith good shelf life and sturdy stems, Callicarpa bod. ‘Profusion’ endures well under typical retail conditions, maintaining berry and foliage quality during transport and display. It is suitable for volume or repeat wholesale supply, providing consistent stock availability for large-scale buyers. Handling during distribution is straightforward due to the plant’s robust structure and compact growth, reducing damage incidence. At the point of sale, it presents uniformly across batches, supporting efficient merchandising and customer selection processes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCallicarpa bod. ‘Profusion’ requires moderate care levels, suitable for retail and commercial maintenance environments with standard watering regimes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing well in full sun as well as shaded indoor locations commonly found within mixed trade houseplant environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits resilience to varied watering schedules, providing reliable performance under inconsistent care without detriment to appearance.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit enhances merchandising efficiency by maximising shelf space and enabling neat, uniform displays.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, interior plant suppliers, and wholesale plant supply channels due to its consistent quality and consumer appeal.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and cold-hardy berries improve transport durability and reduce in-store losses during handling and display rotations.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variation in berry density and leaf size allows for authentic aesthetic diversity without compromising wholesale batch uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 105cm","offer_id":56677182570822,"sku":"11201961-105cm-27cm-cbp-39","price":19.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x8BDFA1BC80897BE6C9214347C5DACB29081D1B3B.jpg?v=1780128798","url":"https:\/\/wholesaleplantshop.co.uk\/products\/callicarpa-bod-profusion-105cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}